Digital Marketing Executive

Private Equity International; Greater London; On-site; GBP 30,000 - GBP 50,000; Full time

Job summary

A business intelligence firm in London is seeking a Digital Marketing Executive to enhance traffic to its digital platforms. This role involves optimising content for SEO and AEO on multiple websites, reporting performance metrics, and working closely with marketing teams and external agencies. The ideal candidate has a Bachelor's degree and at least a year of marketing experience, with a strong grasp of digital marketing techniques. Flexibility and a proactive approach to learning are essential for success in this position.

Benefits

Flexible working arrangements

Qualifications

• Minimum of 12 months experience in a marketing role.
• Crucial experience and knowledge in SEO and AEO.
• Proven track record of delivering marketing programs.

Responsibilities

• Optimise content across digital platforms for SEO/AEO.
• Report performance back to stakeholders.
• Work closely with external agencies for improved organic search.

Skills

Attention to detail

SEO knowledge

Strong communication skills

Project management

Digital marketing techniques

Education

Bachelor's Degree

Tools

WordPress

Brightedge

Job description

About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer‑centric, creative and high‑performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Digital Marketing Executive, based in London, will be responsible for driving quality traffic to our digital information platforms, networks and events websites. You’ll have both experience, knowledge of both SEO/AEO, and work with Digital Marketing Operations (DMO) colleagues to provide advice and support to marketers in the asset class teams.

About You

Responsibilities & Duties

• Support on SEO/AEO for our 17 digital information platforms websites and events platform (peievents.com) ensuring they are fully optimised for best practice SEO/AEO
• Reporting back to key stakeholders on success and recommendations for improvements.
• You’ll work daily on our SEO/AEO tech stack including WordPress and Brightedge, optimising content across our websites.
• You’ll work closely with external agencies, delivering improved organic search and AEO improvements.
• Reporting and analysis for marketing channel performance.
• Present back to key stakeholders with recommendations for improvements.
• As required update the content on the PEI Group company site.
• Working with your colleagues in Digital Marketing Operations on UAT testing for new product launches and email flows.

Experience & Skills

• Minimum Bachelors Degree and at least 12 months experience working in a marketing position.
• You have high attention to detail and a methodical approach to work. Crucial to this role is experience, knowledge and a demonstrated interest in SEO and AEO.
• Track record of working closely and efficiently with marketing colleagues, communicating effectively, developing and delivering programmes to drive growth.
• Strong communication skills and ability to influence and educate peers and leaders in marketing and across the business.
• Excellent planning, project management and performance analysis skills; adept at multi‑tasking, prioritisation and stakeholder reporting.
• Demonstrable experience in supporting successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.
• Knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI.
• A proactive approach to learning, exploring best practice, testing and implementing in the business, reporting results both at a tactical level and business impact level. You are curious and will always want to learn more but above all implement what you learn and be able to demonstrate effectiveness and results.

About Us

PEI Group is a subscriber‑focused business intelligence company. With our multi‑talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high‑growth, high‑value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do

PEI Group provides industry‑leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client‑communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.