AI-Driven Performance Marketing Lead (B2B)

Applied Intuition Inc.; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading digital marketing agency in Greater London is seeking a Performance Marketing Manager to oversee digital campaigns across various channels. The ideal candidate will have a minimum of 5 years of digital marketing experience, particularly in B2B contexts. Responsibilities include managing acquisition strategies, optimizing performance against KPIs, and collaborating with sales and external agencies. Strong analytical skills and expertise in digital marketing tools, especially Google Analytics, are essential. A commitment to inclusivity and sustainability is central to our values.

Qualifications

• 5+ years of relevant digital marketing experience.
• Experience in managing digital marketing campaigns.
• Ability to work autonomously and collaboratively.

Responsibilities

• Implement and oversee acquisition efforts.
• Develop and manage performance marketing strategies.
• Optimize channel performance against KPIs.
• Conduct research and analyses on datasets.

Skills

Digital marketing campaign management

Analytical skills

Communication and presentation

Collaboration with agencies

Tools

Google Analytics

Martech solutions

Job description

A leading digital marketing agency in Greater London is seeking a Performance Marketing Manager to oversee digital campaigns across various channels. The ideal candidate will have a minimum of 5 years of digital marketing experience, particularly in B2B contexts. Responsibilities include managing acquisition strategies, optimizing performance against KPIs, and collaborating with sales and external agencies. Strong analytical skills and expertise in digital marketing tools, especially Google Analytics, are essential. A commitment to inclusivity and sustainability is central to our values.