Paid Social Account Manager (tourism/resort client)

Publicis Groupe; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading digital marketing agency in Greater London is seeking a Paid Social Account Manager to oversee social media strategies for a global travel client. The successful candidate will lead campaigns across various platforms, ensuring alignment with the client's KPIs. Candidates should have experience in multiple paid social channels, a strong analytical mindset, and a collaborative spirit to work with cross-functional teams. This role includes a hybrid working model and offers competitive salary along with fantastic benefits.

Benefits

Work from anywhere for up to 6 weeks a year

Two additional paid leave days

24/7 helpline for personal and professional support

26 weeks of full pay for family leave

Birthday day off

Local discounts at restaurants and retailers

Qualifications

• Experience in paid social strategy and execution across multiple platforms.
• Ability to develop data-driven recommendations driving measurable performance.
• Collaborative skills to work closely with creative and analytics teams.

Responsibilities

• Lead day-to-day paid social strategy and execution.
• Manage full-funnel activation from demand generation to retargeting.
• Oversee reporting, analysis, and optimization for continuous improvement.

Skills

Paid Social Strategy

Data Analysis

Campaign Management

Trend Monitoring

Tools

Meta

LinkedIn

TikTok

Snapchat

Pinterest

Job description

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape. ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Zenith International (part of Publicis Media) is looking for a Paid Social Account Manager to support the Paid Social activation for an exciting client brand in the travel and hospitality sector, and one other recent new business win. Salary is competitive and you will have the opportunity to join a renowned team of award‑winning digital marketers, leading an expert team across two continents and a multitude of Social platforms. We are looking for a confident self‑starter who is looking to expand their team and campaign management skills across an exciting and dynamic team.

The role will span multiple client teams, one being an exciting recent business win for Zenith International.

The other client is a travel and hospitality business that operates on a global scale. It is a ‘Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. This client gives the opportunity to work across multiple international teams and parts of the Publicis Groupe business.

The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid‑range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across multiple local markets in a centralised regional model.

Responsibilities

• Lead day to day paid social strategy and execution across Meta, LinkedIn, TikTok, Pinterest, X, and emerging platforms.
• Develop data driven recommendations that highlight unique value proposition and drive measurable performance.
• Manage full funnel activation, from demand generation to retargeting, ensuring campaigns ladder up to brand and commercial goals.
• Collaborate closely with creative, analytics, and performance specialists to deliver cohesive, insightled plans.
• Oversee reporting, analysis, and optimisation, ensuring continuous improvement in efficiency and effectiveness.
• Present performance updates and strategic recommendations directly to the internal and external stakeholders, building trusted relationships.
• Monitor trends, platform updates, and competitor activity to ensure Zenith remains ahead of the curve in paid social innovation.

Qualifications

• Experience in Meta, Snapchat and Pinterest as priority channels, and willingness to learn new platforms based on client business needs.
• Experience with campaign planning and activation.
• Ability to design, implement and interpret advanced measurement solutions for both brand and performance advertisers.
• Experience with technology, measurement and verification partners.

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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