Founding Marketing Specialist (B2B SaaS)

Limio Ltd; Greater London; On-site; GBP 45,000 - GBP 60,000; Full time

Job summary

A growing marketing firm in London is seeking a dedicated marketer to lead demand generation. This hands-on role requires ownership of content strategies, partner campaigns, and performance optimization. Ideal candidates will have 2-4 years of B2B SaaS marketing experience, strong writing skills, and a practical interest in AI for automation. Competitive compensation includes a salary of £45k to £60k, plus stock options and generous benefits including vacation and training days.

Benefits

25-day vacation policy

Stock option grant

Latest MacBook equipment

Cycle to Work

Pension plan

5 paid training days

Qualifications

• 2–4 years of experience in B2B SaaS marketing with content or demand-gen ownership.
• Strong writing skills for social content like LinkedIn and blogs.
• Experience working with founders/execs on public content.

Responsibilities

• Lead inbound content creation and test new formats like video.
• Run partner campaigns and build partner collateral.
• Track campaign performance and provide insights.

Skills

B2B SaaS marketing

Strong writing

Social content creation

Project management

AI for content

SEO basics

Job description

| Full-Time Role | Tue, Wed,Thu Office | Applicants must be authorised to work in UK | No recruiters |

About Limio

Limio is on a mission to enable Go-To-Market teams to accelerate revenue by optimising every sales channel. Online, through partners, sales teams or AI agents, Limio makes omnichannel commerce simple. Limio is a startup founded by Amaury de Closset and Daniel Morton and backed by leading founders and angels. We count OpenText, The Economist, and Employ as customers.

The role

You’ll be our first dedicated marketer. You will own demand generation, primarily through content, partner co-marketing, founder-led distribution and events. This is hands‑on, experimental and high‑ownership – you’ll build playbooks, run tests and turn what works into repeatable systems. We expect you to develop an AI edge: use AI to speed work and build AI‑driven marketing automation.

Core remit (where you’ll spend most time)

• Content & thought leadership: Lead inbound content (TOF & BOF) and test new formats (video, podcasts, newsletters).
• Partner & co‑marketing: Scope and run partner campaigns, align with partners and build partner collateral.
• Performance & optimisation: Track campaign performance across the funnel and feed insights back into prioritisation and iteration.
• Founder‑led distribution: Work with founders to craft and amplify LinkedIn/Reddit/industry content.
• Events & community: Plan/run sponsored events and early‑stage community/sponsorship efforts to generate pipeline.

Other responsibilities (expected to help with)

You will be expected to help roll out AI & automation where it makes sense, manage a small paid campaigns budget (with agency collaboration), market new product launches, and support case studies.

Team & support

You’ll sit in Growth, reporting to the CEO & Cofounder, Amaury, and working closely with the Growth Manager, Sam. You won’t be alone: Limio already works with senior consultants and specialist agencies for execution, support and mentorship.

Must‑haves

• 2–4 years B2B SaaS marketing with content or demand‑gen ownership
• Strong writing + social content (LinkedIn, blogs, newsletters)
• Experience working with founders/execs on public content
• Comfortable running end‑to‑end projects and briefing agencies
• Practical interest/experience using AI for content or automation
• SEO basics and analytics (GA4 or similar)

Nice to have

• Knowledge with of co‑marketing with partners
• Experience with video production
• Experience with Reddit/community experience.

Practical

Compensation is £45k to £60k depending on your experience, with a competitive stock option grant. We offer a 25‑day + bank holidays vacation policy, the latest MacBook equipment, Cycle to Work, and a pension plan. You can take up to 5 paid days a year for training related to your field.

Our interview process consists of:

• An initial screening interview
• A skills test: a short exercise that places you in a typical scenario for the role at Limio
• A culture fit interview exploring your background and motivation for the role
• An in‑person final round interview
• We’ll make an offer, conditional to a reference from a previous manager

Our office is at London Bridge, a 5‑minute walk from London Bridge station, where you’ll work from on Tuesdays, Wednesdays and Thursdays.

No recruiters, please. We do not offer visa sponsorship for this position, you will need to already have the right to work in the UK. This is not a remote position.

Get in touch to get the ball rolling

If you believe you're the perfect fit, leave your details and we will get in touch.