Integrated Marketing Specialist EMEA

Dynata, LLC; Greater London; On-site; GBP 35,000 - GBP 45,000; Full time

Job summary

A leading data insights provider in London is seeking an energetic Marketing Specialist to coordinate events and support digital marketing efforts. Responsibilities include planning conferences, managing email campaigns, and engaging with stakeholders. The ideal candidate has experience in event management, digital marketing channels, and strong communication skills. This role offers a competitive salary, bonus scheme, and a range of employee benefits including generous holiday entitlements and a health cash plan.

Benefits

Competitive salary

Generous holiday entitlement

Health cash plan

Learning development programs

Qualifications

• Experience in event coordination or event-led marketing campaigns.
• Hands-on experience with digital marketing channels.
• Strong interpersonal and communication skills.

Responsibilities

• Plan and deliver events including conferences and webinars.
• Support digital activity across email marketing and social platforms.
• Engage with stakeholders and build strong relationships.

Skills

Event coordination

Digital marketing experience

Strong interpersonal skills

Data analysis

Tools

Google Analytics

Email automation tools

Google Ads

Job description

Dynata is one of the world’s leading single providers of first-party data contributed by people who opt-into member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data.Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific. For more information, go to dynata.com.**ABOUT THE ROLE**We are looking for a proactive, creative, and highly organised **Marketing Specialist** to join our team. This role blends **event management**, **digital marketing**, **campaign delivery**, and **brand execution**. It is ideal for someone who enjoys working across multiple marketing channels, building relationships, and delivering engaging experiences both online and in-person.As a key member of the Marketing team, you will support the planning and execution of marketing initiatives that drive brand awareness, audience engagement, and lead generation.We are looking for someone who is energetic, adaptable, and keen to work across a variety of marketing activities. You will thrive in a fast-paced environment, enjoy working with people, and be confident balancing both digital and event-driven work.***Location:*** *London, England **Department:** Marketing **Employment Type:** Permanent **Reports to:** Senior Marketing Manager, EMEA (UK based)* **KEY RESPONSIBILITIES****Event & Campaign Support*** Plan, coordinate, and deliver events such as conferences, webinars, workshops, and product launches.* Ensure all events align with broader marketing campaigns and brand objectives.* Manage pre‑event promotion, attendee communications, and post‑event follow-up.* Track event performance and contribute to campaign reporting and analysis.**Digital Marketing*** Support digital activity across email marketing, paid advertising, SEO, and website content updates.* Assist with campaign setup and monitoring across channels including Google Ads, social platforms, and email automation tools.* Use analytics tools (e.g., Google Analytics) to measure performance and optimise future activity.* Help manage website content to ensure accuracy, relevance, and strong user engagement.**Relationship Building & Brand Representation*** Engage confidently with internal and external stakeholders at all levels.* Represent the brand at events, exhibitions, and meetings in a professional and personable manner.* Support social media activity and community engagement where required.* Build strong cross‑functional relationships to support integrated marketing efforts.**Webinars, Campaigns & Branding*** Organise and coordinate webinars, including scheduling, promotion, technical setup, and follow‑up communications.* Assist with multi‑channel marketing campaigns, ensuring consistency of messaging, tone of voice, and brand identity.* Maintain brand standards across all marketing materials and touchpoints.* Contribute ideas for creative marketing initiatives and continuous improvement**.****Skills & Experience Required*** Experience in event coordination or event‑led marketing campaigns.* Hands-on experience with digital marketing channels (email, SEO, paid media, website management).* Strong interpersonal and communication skills; confident building relationships and representing the brand.* Experience organising and delivering webinars or virtual events.* Understanding of branding principles and ability to apply brand guidelines effectively.* Strong organisational skills with the ability to multitask and meet deadlines.* Comfortable analysing data and reporting on marketing performance.* A proactive, collaborative, and creative mindset.**WE OFFER (BONUS, BENEFITS)**In addition to a competitive salary and bonus scheme; we offer a generous benefit package which is continually reviewed in order to offer the best options for our staff. We offer:* Activity Pass* Apple Products* Bespoke Benefits website with discounts in over 1000 High Street brands* Cycle scheme* Dental Scheme* Health Cash Plan Benefit* EAP and Health related assistance* Family friendly policies* Generous Holiday Entitlement – 25 days increasing by 1 day every 2 years up to a max of 30* GIVE – Our community involvement initiative, where we Get Involved, Volunteer and Engage.* Health Cash Plan* Health Screening* Income Protection Plan* Learning Management System available through the HR system providing free access to thousands of online training modules and personal development programs* Life Assurance* Medical, Health and more benefitsDynata is the world’s largest first-party data and insights platform. With a reach that encompasses 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at .At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.*For administrative purposes your personal data will be kept on record and will be disclosed and transferred both within and outside the European Economic Area, including the United States of America. We shall take all reasonable steps to prevent any unauthorized access to your personal data.*#LI-DI1#LI-Hybrid