DTC Manager

Edgewell Personal Care Italy S.R.L.; Greater London; Hybrid; GBP 80,000 - GBP 100,000; Full time

Job summary

A global personal care company is seeking a DTC Manager for a 12-month contract role in London. This hybrid position requires a professional to develop and execute the Direct-to-Consumer strategy across Europe, ensuring exceptional customer experiences while meeting commercial goals. The ideal candidate will have solid experience in digital marketing, strong analytical skills, and familiarity with Shopify. The role offers a competitive salary, hybrid working, and various employee benefits.

Benefits

Competitive salary

Hybrid working

Employee assistance programme

Life assurance

Discounted company products

25 days annual leave

Free snacks and beverages

Social club membership

Casual dress code

Qualifications

• Solid experience in digital marketing, business or DTC environments.
• Strong understanding of digital product management and marketing channels.
• Highly organized and comfortable with multiple projects.

Responsibilities

• Develop and execute DTC strategy across Europe.
• Drive performance against KPIs including revenue and customer satisfaction.
• Collaborate with cross-functional teams to enhance DTC platforms.

Skills

Digital marketing experience

Data-driven mindset

Analytical skills

Experience using Shopify

Strong communication skills

Team player

Fluency in English

Tools

Shopify

Job description

Overview

Edgewell is a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

DTC Manager- FTC

London, UK (Hybrid – 2 days/week in office)

Attractive salary & benefits

What you’ll do

You’re ambitious and looking for a role with real purpose — we like that. You’re ready for a new challenge and excited to shape the future of Direct‑to‑Consumer across Europe. You collaborate naturally, care about delivering meaningful customer experiences, and you want your work to make an impact. If that sounds like you, this could be your next big move.

We’re looking for a talented professional to join our European organisation, working across all our brands and markets to elevate our DTC performance and experience.

The Role

As our DTC Manager, you will own and drive the DTC strategy across Europe, ensuring our platforms deliver an exceptional end‑to‑end customer experience while achieving strong commercial results. This role works cross‑functionally with eCommerce, Brand, Digital Content, IT, Supply Chain and market teams across Europe.

Please note this is 12 months contract role.

Responsibilities

• Develop, define and execute the European Direct‑to‑Consumer strategy and roadmap in partnership with central and local market teams.
• Own the DTC P&L and drive performance against key KPIs including revenue, conversion, fulfilment, satisfaction and lifetime value.
• Build strong cross‑functional partnerships across Marketing, Retail Media, E-commerce Trading, Customer Service, Supply Chain, Logistics, Finance, Technology and Analytics.
• Act as the central DTC lead to align priorities, remove commercial and operational blockers, and ensure cohesive planning and execution.
• Lead the performance of D2C platforms through sales analysis, funnel optimisation and customer satisfaction insights.
• Develop and manage an impactful Retail Media strategy, delivering personalised, data‑driven full‑funnel campaigns (onsite, offsite, email, app, paid social, search).
• Drive customer acquisition, growth and retention, optimising media investment through attribution, segmentation and continuous testing.
• Produce regular reporting and data analysis on traffic, acquisition, conversion rate, ROI and CRO performance to support development, content and UX improvements.
• Oversee DTC operational excellence by building scalable processes and governance that elevate the customer experience and reduce complaints.
• Partner with Customer Service, Operations and Technology to resolve friction points, enhance delivery performance and improve post‑purchase experience.
• Ensure relevant, high‑quality content and communication across all EU DTC sites and owned channels, following brand guidelines.
• Collaborate with content teams to develop photography, video and onsite material; manage translation processes and product review optimisation.
• Manage external partners and agencies.
• Work closely with Operations and Distribution to optimise stock levels, plan allocation and ensure availability to meet commercial goals.
• Own the end‑to‑end DTC processes, ensuring the business is set up for scalable success.

What we’re looking for

• Solid experience in digital, marketing, business or direct‑to‑consumer environments.
• A data‑driven mindset with strong analytical skills and the ability to translate insights into optimisation.
• Experience using Shopify.
• Strong understanding of digital product management and digital marketing channels.
• Highly organised, rigorous, flexible and comfortable managing multiple projects simultaneously.
• A collaborative team player with excellent interpersonal and communication skills.
• Entrepreneurial, action‑oriented and commercially minded with a focus on people and community.
• Fluent in English; additional European languages are an advantage.

What we offer

Competitive salary, Hybrid working possible (2 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, 25 days annual leave, free beverage & snacks, sports & social club membership, casual smart dress code and a great team!

Next steps

If you’re excited about shaping the future of DTC with us, we’d love to hear from you. Please share your updated CV along with salary expectations — or feel free to pass this on to someone in your network who might be a great fit.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.