Area Sales Manager - Roofing Systems

Builders' Merchant Company; Greater London; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A reputable construction company based in Greater London is seeking an Area Sales Manager to drive sales growth in flat roofing systems. This role requires a strong understanding of the roofing sector and a track record in contractor management. Responsibilities include achieving annual sales targets, recruiting new contractors, and maintaining relationships with key stakeholders. The ideal candidate will have strong IT and communication skills, and will thrive in a target-driven environment.

Benefits

Company car

Phone and IT equipment provided

Qualifications

• Strong knowledge of flat roofing systems including warm, cold and inverted roof build-ups.
• Understanding of bonded, mechanically fixed and ballasted roofing systems.
• Proven ability to plan workloads effectively.

Responsibilities

• Achieve agreed annual sales, margin and KPI targets for the area.
• Recruit a minimum of five new SRI contractors per quarter.
• Generate new sales opportunities within the specification sector.

Skills

Strong working knowledge of flat roofing systems

Sound knowledge of British and European Standards

Competent IT skills including Outlook, Excel, Word

Excellent communication and interpersonal skills

Job description

Area Sales Manager - Roofing Systems - London

23 January, 2026

This role is a commercially focused Area Sales Manager position responsible for driving profitable growth across a defined territory by selling a full range of flat roofing systems, including single ply and liquid-applied solutions.

Acting as the face of the business in the region, the role combines contractor recruitment, specification-led sales, and account development, with a strong emphasis on building and upgrading a high-performing Specialist Roofing Contractor (SRI) network. It suits a driven, technically competent sales professional who understands flat roofing build-ups, compliance requirements, and the construction supply chain, and who thrives on achieving targets while developing long-term customer partnerships.

1. Overall Purpose of the Job

To achieve and exceed the annual sales and margin targets within the assigned area by promoting and selling the company’s complete roofing product range. The role focuses on managing, developing and expanding the Specialist Roofing Contractor (SRI) network, with a particular emphasis on recruiting new contractors and increasing specification-led opportunities across multiple market sectors.

2. Reporting Relationships

• Reports to: Sales Director
• Key working relationship with: National Key Account Manager

3. Key Responsibilities

• Achieve agreed annual sales, margin and KPI targets for the area.
• Recruit a minimum of five new SRI contractors per quarter, each achieving a minimum annual spend.
• Manage, develop and retain existing SRI contractors, progressing Bronze and Silver contractors toward Gold and Platinum status.
• Generate new sales opportunities within the specification sector, targeting sectors such as Property Management, Facilities Management, Local Authorities, Education, Healthcare, Housing Associations and CIF-funded projects.
• Calculate material costings for all projects under 100 m².
• Establish, maintain and grow strong relationships with contractors, specifiers and key stakeholders.
• Submit a minimum of one case study per quarter to support marketing and brand visibility.
• Maintain a strong understanding of competitor activity, market trends and product developments.
• Attend trade shows, seminars and industry events as required.
• Provide accurate sales forecasts, reports and updates to senior management.
• Manage personal workload, journey planning and expenses effectively to maximise territory coverage and efficiency.

4. Job Dimensions / Scope

• Full responsibility for achieving area sales and margin budgets.
• Accountable for delivering all KPIs as defined within the merchant and business plan.

5. Knowledge, Competencies and Experience Required

• Strong working knowledge of flat roofing systems, including warm, cold and inverted roof build-ups.
• Understanding of bonded, mechanically fixed and ballasted roofing systems, including green roof applications.
• Sound knowledge of relevant British and European Standards and roofing codes of practice.
• Clear understanding of construction contractual relationships between client, main contractor, subcontractor and supplier, as well as the design team.
• Awareness of external bodies such as Building Control, NHBC and FM.
• Competent IT skills, including Outlook, Excel, Word and CRM systems.
• Proven ability to plan workloads effectively and optimise travel routes.
• Professional, self-motivated, target-driven and enthusiastic with a strong desire to succeed.
• Excellent communication, presentation and interpersonal skills.

6. Behaviours

• Demonstrates ambition, determination and accountability.
• Acts decisively and with integrity.
• Adapts positively to change and works proactively.
• Builds open, honest and respectful relationships.
• Continuously develops personal skills and supports team success.

7. Internal Relationships

• National Key Account Manager
• Technical Director
• Divisional Managing Director
• Area Sales Manager team
• Technical team
• Branch teams

8. External Relationships

• Roofing contractors and their clients across the UK.
• Manufacturers and key supply-chain partners.
• Industry contacts and networks to monitor competitor activity and market trends.
• The role holder must represent the company professionally at all times and act as an ambassador for the brand.

9. Special Factors

• Regular travel within the territory with occasional overnight stays.
• Company car, phone and IT equipment provided.