Lead UX Writer

Applied Intuition Inc.; Remote; GBP 80,000 - GBP 100,000; Full time

Job summary

A leading fintech company is seeking a Lead UX Writer to join their remote team. You will redefine the voice of the mobile application, focusing on clarity and user experience. Ideal candidates have over 5 years in UX writing within financial sectors, showcasing successful complexities simplified in user journeys. This role offers competitive benefits and flexibility for work-life balance, prioritizing high-performance teamwork and employee development.

Benefits

Flexible work hours

Learning and development budget

Work-life balance initiatives

Qualifications

• 5+ years of experience in UX Writing or Content Design, preferably in Fintech.
• Proven track record in transforming complex applications.
• Strong portfolio showcasing user journeys solved through text.

Responsibilities

• Define and own content design guidelines for the mobile application.
• Audit user flows and create a strategic roadmap.
• Drive execution of content design for complex financial transactions.

Skills

UX Writing

Content Design

Financial jargon simplification

Accessibility standards knowledge

Stakeholder management

Tools

Figma

Sketch

Job description

Lead UX Writer (Remote - Work from Anywhere)

Work from anywhere, impact everywhere

Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 130 Xapiens that work remotely from 30+ countries around the world.

Our beginning: A world that enjoys economic freedom and wealth protection, no matter where you live or who is running your country.

To achieve that, we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow. We are committed to changing the way things are done.

Although we are headquartered in Gibraltar, this is a full time, 100% remote position. Work from anywhere!

Position overview

We are seeking an exceptional Lead UX Writer to join our Design and Product team. Your mission is to redefine the voice of the Xapo Bank mobile application, transforming complexity into a seamless, premium and human-centric mobile experience. In this high-impact role, you will audit and elevate the current user interface, smoothing out friction from our private banking and crypto flows. You will own the in-app content strategy that builds trust, ensuring that every word on screen empowers our Members to manage their Bitcoin with absolute confidence.

Responsibilities

• Define and own the Content Design System and Voice & Tone guidelines for the Xapo mobile application, ensuring consistency with our Brand, across our hybrid Bitcoin-fiat ecosystem.
• Audit existing user flows to identify opportunities for enhancement, creating a strategic roadmap to refine and optimise the core Member experience.
• Collaborate with Legal and Compliance to translate complex regulatory requirements into transparent, easy-to-understand language without compromising accuracy.

UX Writing & Execution

• Drive execution of end-to-end content design, crafting microcopy, onboarding flows, error messages and instructional text that guides high-net-worth individuals through complex financial transactions.
• Work intimately with Product Managers, Product Designers and Engineering to embed content strategy into the design process from the earliest ideation phase, ensuring copy is not an afterthought but a core design element.
• Simplify the complexity of our financial technology products for a non-technical yet financially savvy audience, making the "invisible" mechanics of Bitcoin feel accessible, secure and safe.

Research & Optimisation

• Conduct copy testing, sentiment analysis and comprehension research to validate that our terminology resonates with a global audience and instills trust.
• Partner with the Data and Product teams to analyse drop-off points in conversion funnels (e.g., KYC, deposits) and iterate on copy to improve success rates and Member retention.

Thought Leadership & Influence

• Serve as the company's leading advocate for Content Design, educating stakeholders on the ROI of clear writing and influencing the product roadmap to prioritise comprehension and usability.
• Work closely with the Marketing team and other writers and contributors within the organisation, fostering a culture of writing excellence and attention to detail.

Skills Needed

• 5+ years of UX Writing or Content Design experience, specifically within Fintech, Wealth Management or Cryptocurrency sectors.
• Demonstrable track record of evolving or transforming complex applications, resulting in improved usability scores, reduced support tickets or increased conversion rates.
• Proven experience working in a regulated environment, successfully balancing legal constraints with user-centric clarity.
• A strong portfolio showcasing end-to-end user journeys (onboarding, transactional flows, troubleshooting) where complex problems were solved through text.
• Expertise in simplifying financial jargon. You understand the difference between custody and self-custody, SWIFT and SEPA and can explain them simply.
• Deep understanding of accessibility standards (WCAG) and inclusive design principles.
• Familiarity with behavioural economics and how language influences financial decision-making and trust.
• Knowledge of localisation best practices and how to write for a global audience where English may be a second language.
• Understanding of mobile-first design patterns (iOS and Android guidelines).

Product

• A self-starter with the decisiveness required to own the application's narrative in a rapidly evolving scale-up environment.
• An empathetic, user-first mindset with an obsession for clarity and brevity.
• Proficiency with modern design tools (Figma, Sketch) and the ability to work directly within design files.
• Ability to manage stakeholders and negotiate copy decisions with Legal, Compliance and Product leadership using data and rationale.
• You make data-informed decisions and challenge the status quo using first principles thinking.
• Deep understanding of Agile methodologies and experience working in cross-functional product teams.

Other requirements

• A dedicated workspace.
• A reliable and stable internet connection
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.

Why work for Xapo?

IMPACT GLOBALLY, WORK REMOTELY.

• Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
• Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
• Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals.

At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.

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