Data Scientist II Marketing Analytics

Expedia, Inc.; City of London; On-site; GBP 80,000 - GBP 100,000; Full time

Job summary

A global travel technology company is seeking a Data Scientist II specializing in marketing analytics. This role involves collaborating with various teams to enhance travel experiences through data-driven insights. The ideal candidate will have a strong background in SQL and programming languages like Python or R, as well as experience in marketing analytics. Join a dynamic team dedicated to optimizing travel solutions.

Benefits

Flexible work model

Career development resources

Generous time-off

Parental leave

Travel perks

Qualifications

• Proven experience in marketing and data analytics.
• Excellent analytical problem-solving skills and can-do attitude.
• Ability to communicate sophisticated concepts clearly.

Responsibilities

• Work with digital marketing teams and cross-functional partners.
• Create feedback loops to optimize campaign plans.
• Assess current processes for optimization opportunities.

Skills

Strong SQL skills

Proficient in Python

Proficient in R

Analytical problem-solving

Statistical modeling techniques

Education

Bachelor's, Master's or PhD in Mathematics, Science, Statistics or related field

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Data Scientist II, Marketing Analytics

Introduction to team

The Traveler Business Team has a mission to deliver the most convenient, rewarding, and memorable ways for people to travel and explore the world. This division has responsibility to build and drive the growth of our global consumer business across our Expedia, Hotels.com, Vrbo, and Portfolio brands, and across all our lines of businesses including Hotels, Vacation Rentals, Air, Car, Packages, and Insurtech.

This role will be part of the Marketing Measurement Analytics team, which sits as part of the wider Marketing Analytics team. The team looks for curious and hard‑working individuals, with strong statistical and analytical backgrounds, to support in devising, developing and maintaining methods and tools that use a multitude of insights to help optimize capital allocation.

In this role you will:

• Work closely with other highly‑skilled data scientists across Expedia Group, partnering with digital marketing teams along with colleagues across Capital Allocation, Finance, and Product.
• Apply your knowledge with SQL, Python or R, or any other major ML programming language.
• Understand business requirements and problems and find analytical solutions to solve or support them.
• Constantly assess the status quo, find and discuss opportunities for optimisation, simplification and acceleration of current processes.
• Clearly and confidently articulate decision‑making rationale, solutions, methodologies and frameworks to team members and both technical and non‑technical partners.
• Partner with cross‑functional teams like Global markets, Business units, Marketing Channels, and Finance to increase the adoption of the team insights.
• Create a feedback loop with marketing teams to use campaign insights to inform future campaign planning and spend optimization.
• Pick analytically valid approaches, appropriate in terms of level of effort, favoring iterative delivery that tackle the objective, not the ask.

Experience and qualifications:

• You have a Bachelor's, Master's or PhD degree in Mathematics, Science, Statistics or a related Technical field; or equivalent related professional experience in a role focused on analytics or data science (e.g. driving significant and sustained change and performance improvement from data‑driven insights).
• You have strong SQL skills, along with proficiency and experience in coding with R or Python.
• You have proven experience in marketing and data analytics.
• Good knowledge of statistical modelling techniques (previous experience in predictive analytics is a strong plus).
• Excellent analytical problem‑solving skills and can‑do attitude.
• Ability to communicate sophisticated concepts concisely and clearly.
• Display strong domain knowledge, business acumen and critical reasoning skills.
• You are comfortable tackling sophisticated analytical and business problems.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030‑50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.