Senior Director, Partner Marketing

Applied Intuition Inc.; Greater London; On-site; GBP 80,000 - GBP 110,000; Full time

Job summary

An innovative educational services company is seeking a Senior Director, Partner Marketing to enhance enrollment strategies for academic partners. This role demands over 10 years of marketing experience, particularly in higher education or online learning, as well as exceptional communication skills. The ideal candidate will drive key marketing initiatives while collaborating with various teams to achieve applicant targets. This position requires full-time in-office presence in London, emphasizing strategic leadership and relationship management.

Qualifications

• 10+ years of progressive marketing experience, including 5+ years in higher education or online learning.
• Proven success in strategic account or client marketing.
• Exceptional communication and executive client-facing abilities.

Responsibilities

• Lead marketing initiatives that drive enrollments for academic partners.
• Develop and communicate partner marketing strategies aligned to goals.
• Manage budget and track KPIs to achieve application targets.

Skills

Strategic account or client marketing

Integrated marketing channels

Exceptional communication

Cross-functional team leadership

Job description

At Boundless Learning we are empowering our customers to deliver exceptional experiences that expand opportunities for learners around the world. We put learner success at the heart of everything we do, empowering our partners to deliver personalized, learner-centric experiences that boost access and create economic mobility. At Boundless Learning you’ll have the opportunity to collaborate with passionate, diverse teams, where your ideas are valued, and your expertise is respected. Join us on this meaningful journey towards transforming education and making a lasting difference in the lives of learners worldwide.

The Senior Director , Partner Marketing leads the strategy and execution of marketing initiatives that drive enrollments for academic partners. Reporting to the VP of Marketing, this role leads a team responsible for integrated marketing plans, cross-channel campaigns (paid and organic), and portfolio performance. The Senior Director acts as a strategic advisor to academic partners and collaborates closely across Acquisition and Retention, Partner Success, and Product teams to deliver measurable results.

Key Responsibilities

Key Responsibilities

Strategic Leadership :

• Develop and communicate partner marketing strategies aligned to institutional goals and revenue targets.
• Lead annual and quarterly planning to refine forecasts, prioritize investments, and optimize budgets.
• Ensure alignment across partner objectives, learner demand, and market trends.

Partner Advisory & Relationship Management :

• Build strong, trust-based relationships with key internal and external partners and stakeholders.
• Present insights, recommendations, and performance updates with executive-level clarity.
• Monitor market, competitor, and learner trends to guide portfolio strategy.
• Oversee integrated marketing campaigns (paid and organic) across partner programs.
• Lead program launches, repositioning, and messaging strategies.
• Review campaign performance for quality, consistency, and alignment with goals.

Performance & Funnel Outcomes :

• Effectively manage budget and teams to achieve/exceed application targets in collaboration with Enrollment.
• Track KPIs including volume, conversion rates, cost per inquiry and application, ROI, and enrollment targets.
• Drive continuous optimization through audience segmentation and data insights.
• Lead and develop a high-performing partner marketing team.
• Coordinate across internal teams (Partner Success, Enrollment, Retention, Analytics, CRM, Sales).
• Manage strategic priorities, workload planning, and strategic execution.

Required Qualifications

• 10+ years progressive marketing experience; 5+ years in higher education, online learning, or related sector.
• Proven success in strategic account or client marketing.
• Strong command of integrated (paid and organic) marketing channels, demand generation, and brand engagement.
• Exceptional communication and executive client-facing abilities.
• Experience leading cross-functional marketing teams in fast-paced environments.

Requirements

• This position will be based in either the United States or in the United Kingdom, and must be based full-time in office at one of our Boundless Learning offices.
• Successful candidate should be available for business travel on occasion, including international travel to North America/United Kingdom

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