Marketing Data Analyst

AnaVation LLC; Greater London; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading energy company in Greater London seeks a Marketing Data Analyst to improve marketing performance through data. This role requires at least 2 years of professional analytics experience, particularly in a marketing setting. Candidates should be skilled in Python, SQL, and data storytelling. The company promotes a vibrant culture with opportunities for personal growth, competitive salary discussions, and significant employee benefits. Ideal for those passionate about energy and data-driven marketing.

Benefits

Competitive salary discussions

Autonomous work environment

Employee benefits hub

Qualifications

• 2+ years in a professional analytics role, ideally supporting marketing.
• Highly data literate and can shape data into coherent stories.
• Curious, self-driven and comfortable with some marketing chaos.

Responsibilities

• Identify opportunities to improve marketing performance using data.
• Enable the marketing team to build experiments for ad campaigns.
• Support operational reporting for acquisition channels.

Skills

Data analysis

Google Analytics

SQL

Python

Communication

Tools

Databricks AI/BI

Streamlit

pandas

Job description

Octopus Energy is on a mission to make the world’s energy fairer, cleaner and better. In nine years, we’ve become the UK’s largest energy supplier, but we’re not like the rest. Out of 650,000+ reviews, 89% of customers rate us ‘Excellent’. We invest billions into building renewable generation across Europe, you can talk to our CEO on Twitter, and we work with everyone from Arsenal to Idris Elba to Al Gore. And because we genuinely do what’s right for customers, stuff like this happens a lot.

With our exceptional customer service and fair pricing, Octopus is one of the most loved brands in Britain. Our marketing team helps spread the word of our offering and our vision. We are looking for an experienced Marketing Data Analyst, a talented technical problem solver who will enable the marketing team to use data to make great decisions.

This is a fantastic opportunity to work on problems that genuinely move us closer to Net Zero with a company that is passionate about building great technology and products that change the way customers use energy.

What You’ll Do

• Identify opportunities to use data sources to improve our marketing performance, such as cross‑selling products or better integration Google Analytics data
• Enable the marketing team to build experiments to test and evaluate the impact of different ad campaigns or email messages
• Complete ad‑hoc analyses into the performance of our various marketing channels and initiatives, such as Octoplus or Saving Sessions
• Automate the day‑to‑day, such as helping marketers create targeting lists
• Support operational reporting to monitor and improve performance of our acquisition channels, such as building web guides, FAQs and self‑serve tools
• Work closely with a broad range of teams including Marketing, Sales, Strategy and Tech teams

What You’ll Have

• 2+ years in a professional analytics role, ideally with experience supporting a marketing team and using Google Analytics data
• Passion for working in energy and contributing to the energy transition
• Curious and self‑driven – when faced with a new problem is capable of seeking out an answer without lots of help and support
• Highly data literate and numerate – can make sense of lots of data and shape it into a coherent story
• Great attention to detail
• Communicates complex ideas clearly
• Somebody happy to roll with a little marketing chaos 😅

Has Experience With the Below Technologies

• Python with pandas
• Writing performant queries in SQL / dbt
• Building reports and dashboards in a BI tool (ideally Databricks AI/BI or Streamlit)

Why Else You’ll Love It Here

• 💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary.
• 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co‑owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership.
• 🎁 Visit our UK perks hub – Octopus Employee Benefits

If This Sounds Like You Then We’d Love to Hear from You. 🚀

P.S. Our process usually takes up to 4 weeks, but we’ll always do our best to flex around what works for you. Along the way, you’ll chat with our recruitment team and your Recruiter will help you throughout different stages. Got any burning questions before then? Drop us a message at [e-mail] and we’d love to help!

As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.