Product Marketing Manager

Manchester Airport plc.; Manchester; On-site; GBP 40,000 - GBP 60,000; Full time

Job description

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Manchester Airport/Hybrid (2 days a week on-site)

Permanent

Why CAVU?

For airports, for partners, for people. We are CAVU.

At CAVU our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody — from the smallest ideas to the biggest changes. Every day here is about creating better travel experiences.

From our revenue-accelerating single platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges, our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self. Whether you’re working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel.

If you’re looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU is the place for you.

Together, we can reach new heights. Together, we are CAVU.

The role

The Product Marketing Manager will be responsible for supporting the Head of Product Marketing in producing product marketing strategies and campaigns for CAVU’s B2C Escape Lounges and aether (the private terminal) across the globe (EMEA, APAC, AMER). You will support on delivering the “go to market” plans for new and existing lounges, driving visitor numbers and increasing profitability.

You will need a strong understanding and experience of creating clear product positioning, with concise and effective messaging and utilising data driven insights to drive marketing activity. You will need a strong understanding of the market, competitors and of customer wants and needs to balance and inform marketing activity.

Additional info:

• Support the Head of Product Marketing in underpinning CAVU’s EBITDA growth.
• This role will support the income growth of our Experiences footprint.

Principal Accountabilities

• Develop and execute B2C product marketing campaigns to drive product awareness and sales
• Use customer insights and competitor intelligence to develop product positioning and key messaging
• Conduct market research to understand customer needs and trends and analyse market data to make recommendations on product pricing and promotions
• Work closely with our Brand team to inform and build marketing activity
• Work collaboratively with a wide range of stakeholders, including our Product and regional Business Development teams
• Provide progress updates and performance measurement of marketing activity through tracking and measurement
• Be the evangelist, internally and externally, for CAVU’s ‘experience’ products and drive forward their success

Skills and experience required

• Minimum 4+ years’ experience in marketing roles with a focus on B2C
• Strong analytical and problem-solving skills
• Understanding of marketing channels and how they work together to drive product awareness and sales
• Excellent communication and presentation skills
• Ability to understand and articulate technical concepts and translate these into compelling, customer focussed messaging
• An understanding of the customer, market and competitive landscape
• Self-starting, highly motivated and organised, with the capability to deliver complex projects to tight deadlines
• Creative flair to deliver compelling marketing messaging

The Perks

• 25 days holiday, increasing by 1 day per year with service (up to 28)
• Option to buy up to 10 additional days’ annual leave, plus 4 flexible bank holidays
• 10% company pension
• A host of flexible benefits and discounts — including up to 50% off CAVU products such as Escape Lounges and Airport Parking
• Rail and retail discounts
• 2 paid volunteering days per year
• Access to an internal events calendar including health & wellbeing activities, ID&E initiatives, and learning sessions
• Formal and informal development opportunities, including mentoring programmes and learning grants
• Enhanced parental leave (T&Cs apply)

Interview Process

1️⃣ Recruiter Screen – around 15 minutes to discuss your experience, motivations, and what you’re looking for (remote)

2️⃣ Skills & Competency Interview – focused on your expertise and leadership approach (remote)

3️⃣ Values Interview & Presentation – task set to present and exploring how you align with CAVU’s culture and values (in-office)

ID&E

We’re building something brilliant at CAVU: a diverse team of people who reflect the global customer base that we serve. We’re proudly part of MAG, and together we’re on a mission to be number one in our industries — and that takes talent in all its forms.

With so many exciting roles across our business, there’s space for your unique strengths to shine. Even if you don’t tick every box, we’d still love to hear from you.

We’re proud to be a UK Disability Confident employer. If you need any adjustments to support your application or interview, just let us know — we’re committed to helping you perform at your best.

At MAG and CAVU, every journey matters. Our Colleague Communities include: Women’s Network, Embrace (Race & Ethnicity), Fly with Pride (LGBTQIA+), Mind Matters (Mental Health), PACT (Parents & Carers), Respectability (Disability & Neurodiversity), and the CAVU Global ID&E Affinity Group.