Sales & Marketing Business Partner

Applied Intuition Inc.; Greater London; Hybrid; GBP 100,000 - GBP 125,000; Full time

Job summary

A prominent software company is looking for a Sales & Marketing Business Partner to enhance its portfolio companies' performance, especially in Europe. This hands-on role requires strong experience in sales leadership within B2B software and a demonstrated ability in demand generation. Fluent English and German are essential, and familiarity with CRM tools is a plus. The candidate will work closely with teams to optimize marketing and sales, fostering strong alignment to drive commercial success. This position is flexible in location across Europe, ideally within proximity to a major airport.

Qualifications

• Hands-on experience in sales and marketing within B2B software.
• Strong operational focus on demand generation and revenue growth.
• History of delivering results in resource-constrained environments.

Responsibilities

• Partner with leadership across portfolio companies for improved sales execution.
• Assess and improve pipeline processes for better outcomes.
• Work directly with teams to align sales and marketing efforts.

Skills

Sales and Marketing Leadership

Demand Generation

Go-to-market Execution

Revenue Operations

Fluent English

German

CRM Tools

Tools

HubSpot Sequences

Salesloft

Outreach

Job description

Sales & Marketing Business Partner - Europe

London, England, United Kingdom

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

Role Overview

We are seeking a Sales & Marketing Business Partner (Europe) to support portfolio companies across the DACH region and the Rest of Europe. This role works closely with CEOs, founders, and commercial leaders to materially improve demand generation, go-to-market execution, and sales effectiveness. It has a direct tie into our global organisation in North America where this role works closely with the Global Sales and Marketing Business Partner.

This is a hands‑on, operator‑led role, not a strategy‑only position. The successful candidate will engage deeply with portfolio teams, operate within real‑world resource constraints, and help organizations move quickly from inconsistent or underperforming commercial execution to scalable, repeatable, and high‑impact sales and marketing operations.

What You Will Do

• Partner with leadership teams across multiple European portfolio companies to strengthen sales and marketing execution.
• Assess existing go‑to‑market, demand generation, and pipeline processes and identify pragmatic improvement opportunities.
• Help portfolio companies build and optimize sales and marketing operating models aligned with company size, maturity, and resources.
• Work hands‑on with teams through regular conversations, workshops, and direct collaboration inside their daily workflows.
• Support strong alignment between sales and marketing, including ICP definition, messaging, funnel design, and conversion optimization.
• Enable effective use of sales and marketing tools (e.g., CRM, marketing automation, analytics) with a clear focus on adoption, simplicity, and ROI.
• Support the organization, enablement, and development of marketing teams and execution cadences.
• Identify, standardize, and document best practices across the Banyan portfolio in an easy‑to‑implement format.
• Track, articulate, and document measurable commercial impact.

What We Are Looking For

• Senior, hands‑on experience in sales and marketing leadership roles within small to mid‑sized B2B software companies.
• Strong operational background in demand generation, go‑to‑market execution, and revenue operations.
• Demonstrated ability to deliver results in lean, resource‑constrained environments.
• Deep familiarity with modern sales and marketing tools, processes, and organizational structures.
• Proven track record of measurable commercial outcomes and the ability to clearly communicate impact.
• Comfortable operating across multiple companies and engaging with diverse leadership teams.
• Experience in leveraging GDPR and EU‑compliant Sales and Marketing Automation tools (e.g., Outreach, Salesloft, HubSpot Sequences) and staying on the forefront of AI trends for GTM leveraging the AI tools themselves to drive demand.

How You Work

• Highly proactive, self‑driven, and execution‑focused.
• Comfortable working side‑by‑side with operators and engaging deeply in workflows.
• Practical, direct, and action‑oriented with a strong sense of ownership.
• Collaborative, approachable, and able to build trust quickly.
• Able to balance global best practices with local market and company realities.
• You demonstrate leadership in adopting new technologies.

Language & Regional Focus

• Fluent English and German.
• Additional European languages are a plus.
• Primary focus on DACH + UK, with responsibility across the Rest of Europe.
• Location: Flexible within Europe, ideally Germany, UK, Netherlands. (Proximity to a major international airport required)

*Please apply in English which is Banyan Software's business language*

Beware of Recruitment Scams

We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.

Protect yourself by following these steps:

• Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
• Remember, employers will never request payment or banking information during the hiring process.
• If you receive a suspicious message, do not respond — instead, forward it to [e-mail] and/or report it to the platform where you received it.

Your safety and security are important to us. Thank you for staying vigilant.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.