Senior UK Paid Media Strategist

Warner Music Group; Greater London; On-site; GBP 40,000 - GBP 50,000; Full time

Job summary

A leading music company in Greater London seeks a media strategist to support artist campaigns through effective media strategies and budget optimisation. The role requires strong digital media planning skills, collaboration with artist teams, and proficiency in various digital platforms. A background in marketing or communications is preferred, along with excellent organisational and communication abilities. Passion for music and commitment to diversity is also essential.

Qualifications

• Progressive experience in digital and traditional paid media planning, preferably in agency or music industry.
• Experience working with Google, Meta (Facebook/Instagram), and other digital platforms.
• Expertise and deep knowledge in SEO, SEM, Google Ads, and social platforms.
• Proficiency in photo and video editing software is preferred.
• Strong organisational skills with ability to multi-task.

Responsibilities

• Collaborate with Artist Brand Managers to develop effective media strategies.
• Advise on budget optimisations to achieve artist goals.
• Oversee buildout of paid media assets across multiple channels.
• Maintain knowledge of competitors and new media tools.
• Conduct analyses and recommend data-driven improvements.

Skills

Digital media planning

Social Advertising

Project management

Communication skills

Analytical skills

Education

Bachelor’s or Associate’s Degree in marketing, communications, or advertising

Tools

Google Ads

Adobe Creative Suite

Excel

PowerPoint

Job description

A leading music company in Greater London seeks a media strategist to support artist campaigns through effective media strategies and budget optimisation. The role requires strong digital media planning skills, collaboration with artist teams, and proficiency in various digital platforms. A background in marketing or communications is preferred, along with excellent organisational and communication abilities. Passion for music and commitment to diversity is also essential.