Senior Manager UK Paid Media

Warner Music Group; Greater London; On-site; GBP 40,000 - GBP 50,000; Full time

Job summary

A leading music company in Greater London seeks a media strategist to support artist campaigns through effective media strategies and budget optimisation. The role requires strong digital media planning skills, collaboration with artist teams, and proficiency in various digital platforms. A background in marketing or communications is preferred, along with excellent organisational and communication abilities. Passion for music and commitment to diversity is also essential.

Qualifications

• Progressive experience in digital and traditional paid media planning, preferably in agency or music industry.
• Experience working with Google, Meta (Facebook/Instagram), and other digital platforms.
• Expertise and deep knowledge in SEO, SEM, Google Ads, and social platforms.
• Proficiency in photo and video editing software is preferred.
• Strong organisational skills with ability to multi-task.

Responsibilities

• Collaborate with Artist Brand Managers to develop effective media strategies.
• Advise on budget optimisations to achieve artist goals.
• Oversee buildout of paid media assets across multiple channels.
• Maintain knowledge of competitors and new media tools.
• Conduct analyses and recommend data-driven improvements.

Skills

Digital media planning

Social Advertising

Project management

Communication skills

Analytical skills

Education

Bachelor’s or Associate’s Degree in marketing, communications, or advertising

Tools

Google Ads

Adobe Creative Suite

Excel

PowerPoint

Job description

* ***Work closely and collaboratively with Artist Brand Managers to develop media strategies that support the respective goals and reach for artist and genre campaigns.**** ***Advise on budget optimisations and efficiencies to help reach artist KPIs and performance goals.**** ***Strategise for optimal content placement by channel, media opportunity, content type, and copy type.**** ***Collect performance data, conduct in-depth analyses, and make recommendations based on data-driven conclusions.**** ***Liaise with outside media agencies to execute digital and traditional campaigns as needed, building and maintaining relationships with key account contacts in the UK.**** ***Oversee the buildout of all paid media assets (programmatic, print, OOH, TV, pre-roll, etc.).**** ***Maintain a high level of knowledge of key competitors, best practices, and new paid media tools.**** ***Create and maintain a constant feedback loop via weekly updates and monthly reporting documents to the Artist Brand Manager teams.**** ***Identify and create custom audience groups with first-party data and website audience lists.**** ***Design, implement, and report on A/B tests to drive incremental improvements across all KPIs.**** ***Understand a unified media strategy across email, organic & paid social, SEO, SEM, referral programmes, retail product messaging, direct mail, and other offline channels.**** ***You have progressive experience in digital and traditional paid media planning, with agency and/or music industry experience preferred.**** ***You have a Bachelor’s or Associate’s Degree with focus on marketing, communications, or advertising preferred.**** ***You have experience working with Google, Meta (Facebook/Instagram), and other digital platforms.**** ***You have expertise and deep knowledge in Social Advertising (Meta, TikTok, Snapchat, etc.), SEO & SEM, Google Ads, Apple Search, etc.**** ***You have experience either working in or with media agencies.**** ***You have proficiency in Word, Excel, and PowerPoint. Experience with photo and video editing software (Adobe Creative Suite, Final Cut, etc.) preferred.**** ***You have strong communication skills and the ability to collaborate with team members to develop and execute strategic projects.**** ***You have strong organisational and project management skills with the ability to multi-task across an eclectic variety of projects in a fast-paced environment.**** ***You have strong interpersonal skills and ability to effectively work and communicate with both creative and business-oriented colleagues and partners.**** ***You have a strong passion for a wide variety of music artists and genres along with knowledge of how to speak to their fanbases.**** ***You have a commitment to diversity and inclusion with proven success creating and sustaining a diverse, open, and inclusive culture.***