SEO Specialist

Xpedeon; Greater London; On-site; GBP 50,000 - GBP 75,000; Full time

Job summary

A leading B2B SaaS company in England is seeking a highly skilled SEO Specialist to spearhead their organic search growth. You will develop a comprehensive SEO strategy that includes traditional and AI-driven platforms. The ideal candidate has over 5 years of experience in SEO, particularly within the B2B technology space. Your role will involve technical audits, content optimization, and cross-functional collaboration to enhance online visibility. This is an exciting opportunity for someone passionate about modern SEO practices.

Qualifications

• 5+ years of experience in SEO with impact in B2B SaaS or technology.
• Proficient in keyword research and competitive audits.
• Experience with AI search and semantic SEO.

Responsibilities

• Develop and execute SEO strategy focused on high-intent keywords.
• Create SEO briefs for various content types.
• Conduct technical audits and improve site indexation.
• Track organic performance and provide insights.

Skills

Keyword research

Search behaviour analysis

Technical SEO

Schema markup

Core Web Vitals

AI search optimization

Content optimization tools

Analytical mindset

Written communication

Tools

Google Search Console

Google Analytics 4

Semrush

Ahrefs

Screaming Frog

Sitebulb

Job description

Position Overview:

We are seeking a highly skilled SEO Specialist to lead our organic search growth across traditional Google search and emerging AI-powered discovery channels (Google SGE, Bing Copilot, Perplexity, ChatGPT Answers and other generative engines).

You will execute a full-funnel SEO strategy covering technical optimisation, content frameworks, entity SEO, semantic structuring and AI-oriented optimisation for B2B SaaS.

This role requires someone who understands modern SEO beyond keywords - someone who can improve rankings, build authority and prepare Xpedeon's content for the shift from search engines to answer engines.

Duties and Responsibilities:

Organic Search & Growth Strategy

• Develop and execute Xpedeon's SEO strategy with a focus on high-intent keywords.
• Build and maintain a keyword universe across navigational, informational, commercial and transactional intents.
• Analyse competitor search landscapes to identify ranking gaps and content opportunities.
• Lead topic cluster development for complex personas

Content & On-Page Optimisation

• Create detailed SEO briefs for blogs, landing pages, use cases, solution and industry pages.
• Optimise content for semantic relevance, entity recognition and AI readability.
• Ensure metadata, heading structures, schemas, internal linking and content hierarchy align with best practices.
• Collaborate with writers to refine copy for clarity, ranking potential and answer quality.

AI Search & Generative Answer Optimisation

• Optimise content for Google SGE, Bing Copilot, Perplexity, ChatGPT Search and AI summarisation engines.
• Build semantic content structures designed for answer extraction, entity matching, and fact-level accuracy.
• Implement strategies for passage-based ranking, zero-click visibility and rich answer eligibility.
• Monitor AI-driven SERP behaviours and adjust optimisation methods accordingly.
• Stay ahead of evolving AI-search trends, factuality constraints and ranking mechanisms.

Technical SEO

• Conduct deep-dive technical audits
• Improve site crawlability, indexation, page experience and Core Web Vitals in collaboration with the CMS Specialist.
• Manage sitemaps, robots.txt, canonicalisation, redirects, hreflang and structured data.
• Identify and resolve issues such as thin pages, duplicate content, crawl traps and weak internal linking.
• Ensure all new website components (templates, modules, page layouts) follow SEO-first principles.

Analytics, Reporting & Experimentation

• Track organic performance using relevant and dashboarding tools.
• Build keyword tracking frameworks for priority product and competitor terms.
• Provide clear monthly insights, showing impact on traffic, rankings and conversions.
• Run ongoing experiments (title, snippet refinement, schema updates, internal linking tests).

Cross-Functional Collaboration

• Work closely with:
  • CMS Specialist for technical fixes, schema, speed and template optimisation
  • Content team for briefs, outlines and content evaluation
  • Design and digital teams for UX improvements that affect rankings
  • Paid media for shared keyword intelligence
• Ensure SEO requirements are embedded into all new digital projects from day one.

What You'll Bring

Experience & Skills

• 5+ years years experience in SEO with demonstrated impact in B2B SaaS, B2B technology or complex non-transactional products
• Deep proficiency in keyword research, search behaviour analysis and competitive audits
• Strong experience with technical SEO, schema markup, Core Web Vitals and crawlability
• Hands-on experience optimising for AI search, semantic SEO and entity-level optimisation
• Experience with:
  • Google Search Console
  • Google Analytics 4
  • Semrush or Ahrefs
  • Screaming Frog / Sitebulb
  • Surfer, Frase, Clearscope (or similar content optimisation tools)
• Familiarity with structured data at scale
• Ability to work independently and translate complex SEO concepts into clear, actionable recommendations
• Excellent written communication skills
• Strong analytical mindset and experience translating data into insight