Multimedia Journalist & Content Creator

Citywire; Greater London; On-site; GBP 30,000 - GBP 45,000; Full time

Job summary

A leading finance media company is seeking a Multimedia Journalist/Content Creator to engage Gen Z and Millennial audiences in understanding financial concepts. The role involves creating dynamic content for platforms like Instagram, TikTok, and YouTube, translating complex topics into relatable formats, and collaborating with various teams to drive impactful financial insights. A passion for financial literacy and creative content production is essential to foster a generation of informed investors.

Benefits

Generous holiday entitlement

Flexible working options

Annual allowance for well-being activities

Eye-test and glasses allowance

Competitive private pension scheme

Critical illness cover

Well-being support

Cycle to work scheme

Techscheme

Qualifications

• Experience independently producing content for a brand, preferably consumer-facing.
• Knowledge of Instagram, TikTok, and YouTube platform storytelling.
• Experience filming and editing short-form videos on mobile.

Responsibilities

• Create engaging content for Instagram, TikTok, and YouTube.
• Translate complex financial topics into relatable stories.
• Write compelling copy aligned with campaigns.

Skills

Content Creation Experience

Social Media Expertise

Video & Editing Skills

Copywriting & Storytelling

Collaboration & Organisation

Passion for Financial Literacy

Tools

CapCut

Adobe Rush

Job description

We’re looking for a creative and purpose-driven Multimedia Journalist/Content Creator to join our team, helping to make finance and investment engaging, accessible, and relevant for a new generation. This role is all about empowering Gen Z and Millennial audiences to understand financial concepts, plan for their goals, and make smarter investment decisions. You will take complex financial topics and transform them into bite-sized, scroll-stopping content that informs, entertains, and builds trust with younger investors. Working closely with our editorial, video, and design teams, you’ll play a key role in shaping how Citywire speaks to this emerging audience, helping grow our community and expand our impact in financial insights.

What you’ll be doing

• Creating engaging content for Instagram, TikTok, and YouTube, including Reels, Shorts, static posts, and explainer videos tailored to a Gen Z and Millennial audience.
• Translating complex financial topics into bite-sized, relatable, and scroll-stopping stories.
• Writing compelling copy, from captions to explainer scripts, aligned with campaigns and seasonal moments.
• Collaborating with journalists, video, and design teams to bring ideas to life and maintain consistency across our platforms.
• Spotting trends early and developing creative content that resonates with younger audiences.

What we’re looking for

• Content Creation Experience: Experience independently producing content for a consumer-facing brand or title (finance experience is a bonus).
• Social Media Expertise: Knowledge of Instagram, TikTok, and YouTube, with an understanding of platform-specific storytelling and trends.
• Video & Editing Skills: Experience filming and editing short-form videos on platforms like CapCut or Adobe Rush, including producing content directly on a smartphone.
• Copywriting & Storytelling: Strong writing skills, able to craft clear, compelling copy that resonates with Gen Z and Millennial audiences.
• Collaboration & Organisation: A natural collaborator with attention to detail and the ability to manage multiple projects simultaneously.
• Passion for Financial Literacy: Interest in finance, investing, and helping audiences build financial knowledge in an accessible, fun way.

Meet Citywire

We cover - and connect - all sides of the $100 trillion global asset management industry - through our news, events and insights.

At Citywire, we uphold a culture rooted in honesty, integrity, and fairness, where every voice is valued and heard. Our culture promotes constructive dialogue and collaboration on a global scale.

Join the team at the Heart of Wealth.

Our perks

• Generous holiday entitlement: Start with 25 days per annum, increasing to 28 days after three years' service, and 30 days after five years' service, in addition to bank holidays.
• Flexible working options.
• Annual allowance for well-being activities or gym memberships, with assistance available for monthly or annual costs.
• Eye-test and glasses allowance.
• Competitive private pension scheme.
• Critical illness cover and group life assurance from day one of employment.
• Well-being support: Access to an independent Employee Assistance Programme, available 24/7.
• Cycle to work scheme and annual travel card loans.
• Techscheme: Purchase the latest tech through our employer scheme, spreading the cost over 12 months with National Insurance savings.
• After two years of continuous service, access group income protection, private medical, and dental insurance.

Citywire is an equal opportunities employer.