Paid Social Lead

Igbaffiliate; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A digital marketing company is seeking a Paid Social Lead to oversee campaign growth and optimization. This role involves strategy development, daily management of paid social campaigns, and team leadership to drive revenue. The ideal candidate will have experience in paid social account management, proficiency in major platforms like Meta and Reddit, and a data-centric approach to decision-making. The position offers a hybrid work model and various employee benefits.

Benefits

Company Bonus Scheme

Hybrid Working (3 days in office)

Private Health Care (Bupa)

Annual Company Conference

Regular Team Lunches

Qualifications

• Established in a paid social account management role.
• Strong reporting skills with advanced knowledge of Microsoft Excel.
• Experience in managing large monthly budgets.

Responsibilities

• Develop and execute the paid social strategy for aggregator brands.
• Manage account budgets ensuring spend delivery and efficiency.
• Make daily management and optimisation decisions.

Skills

Analytical skills

Paid social management

KPI driven mindset

Experience with Meta, Reddit and Snapchat

Tools

Microsoft Excel

Tableau

Digital advertising platforms

Job description

Paid Social Lead - Our Company At Quantum, we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity. Our Mission is clear, to help smarter, faster buying decisions.

Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions. We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale. With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.

The Role

Our Paid Media team is growing! We’re looking for an ambitious, KPI driven, and experienced Paid Social Lead to join our team in London.

In this role you will be responsible for the sustained growth and optimisation of a diverse range of campaigns, playing a key role in the development of integrated multi-channel campaigns.

Responsibilities will include day-to-day paid social campaign management, account maintenance, creative & ad copy testing, landing page & user journey optimisation and strategy implementation.

The successful candidate will be passionate about paid social and be highly analytical with a proven ability to make data driven decisions in a fast paced environment.

You will lead a team to drive revenue by taking a hands‑on approach to delivering the paid social strategy.

Key Responsibilities:

• Develop and execute the paid social strategy for aggregator brands, ensuring the channel is delivering the required volume and ROI.
• Manage account budgets, ensuring spend delivery and efficiency are inline with our ROAS targets.
• Monitor paid social performance numbers, maximising KPIs at all stages of the funnel, such as CTR, CVR and ROAS.
• Make daily management and optimisation decisions and ensure they are implemented with accuracy.
• Implement best practice account and technical approaches across all brands and ensure the accounts are operating as efficiently as possible.
• Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
• Implement robust creative and landing page optimisation testing processes.
• Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
• Closely monitor competitor paid social activity to not only understand the market, but also to improve our position within it.
• Implement creative strategies and ad sets together with Creative team to deliver optimal business performance.
• Become the business paid social champion by identifying and understanding market trends then sharing that insight with the wider business.
• Be a skilled manager with a proven track record of developing members of staff through regular contact and coaching.
• Take responsibility for your team’s performance and career development.

About You:

• Established in a paid social account management role.
• Forensic knowledge of X, Meta, Reddit and Snapchat platforms.
• Profit‑focused and KPI driven.
• Incredibly organised and confident in a fast‑paced environment.
• A commercial attitude.
• Highly numerate, analytical and target driven with the proven ability to deliver ROI.
• Obsessive about monitoring and driving performance.
• Knowledge of digital advertising platforms such as Display, Taboola & App Marketing.
• Experience in managing large monthly budgets.
• Knowledge of pixel/CAPI implementation, tracking systems and analytics software.
• Strong reporting skills with an advanced working knowledge of Microsoft Excel and experience of data visualisations systems such as Tableau.
• Involvement in projects from inception to completion from a commercial and technical standpoint.
• Experienced in motivating, coaching and developing a diverse team.
• Passionate about processes with an impeccable level of attention to detail.
• You thrive when working as part of a team.
• Last but not least, you’ll have no ego!

What You’ll Get:

• Company Bonus Scheme.
• Hybrid Working (3 days in office).
• Private Health Care (Bupa).
• Travel Insurance.
• Market Leading Training Programme.
• Recognition & Reward Scheme.
• Annual Company Conference (previous destinations Vienna, Bologna, Dubrovnik and Thessaloniki).
• Regular Happy Hour / Team Lunches.
• Free Coffee, Drinks & Snacks.

What’s the next step?

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what we're all about at Quantum and want to join a team where you can make an impact, please apply or contact us at [e-mail].