Senior Data Analyst Subscriptions

ITV; Manchester; Hybrid; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading media company is looking for a Senior Data Analyst to join their Insights team in Manchester. This hybrid role focuses on delivering insights to drive subscriptions, optimize user experience, and support direct-to-consumer initiatives. The ideal candidate will communicate effectively with stakeholders and possess strong analytical skills. This position offers a 12-month fixed-term contract and plays a crucial role in understanding viewer behaviors in the evolving entertainment landscape.

Qualifications

• Highly analytical with strong problem-solving skills.
• Experience with data analytics and reporting in the media industry.
• Ability to communicate insights to stakeholders.

Responsibilities

• Deliver insights and analytics to drive subscriptions.
• Optimize subscriber experience on ITVX through actionable reports.
• Collaborate with cross-functional teams to understand business challenges.

Job description

Workplace: White City London/ Manchester - Hybrid

12 Month Fixed-Term Contract

Senior Data Analyst, Subscriptions

We are seeking a Senior Data Analyst to join the ITV Insight Group’s analytics function. Embedded across domain-aligned insights teams within the department, our analysts play a crucial role in shaping the business’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape.

This role sits within Viewer Insights, and will focus on delivering insights and analytics to drive ITV’s subscriptions and direct-to-consumer initiatives. This includes ITVX Premium reporting and proposition development, insights to optimise the subscriber experience on ITVX, and how ITVX Premium is effectively distributed on partner platforms.

As a critical part of a cross‑functional team you will partner with business leaders and key stakeholders to understand their challenges and answer the “big questions