Group Marketing Manager

Morgan Fuels Group; Newry; On-site; GBP 100,000 - GBP 125,000; Full time

Job summary

A leading fuel and energy provider in Northern Ireland is seeking a Group Marketing Manager to drive marketing strategy and brand presence across all products. The successful candidate will oversee integrated marketing campaigns and collaborate with sales teams. Essential skills include experience with Salesforce MC Account Engagement and strong strategic thinking. You will also lead a marketing team and manage external agencies. This role offers substantial benefits, including a competitive salary, annual leave, and opportunities for growth.

Benefits

30 Days Annual Leave

Pension

Private Medical Insurance

Free Pure Gym Membership

Opportunity for career progression

Qualifications

• Proven experience in a senior or group marketing role.
• Experience managing multi-brand or multi-location marketing.
• Strong analytical and commercial mindset.

Responsibilities

• Develop and implement a Group-wide marketing strategy.
• Lead brand positioning and value proposition development.
• Execute integrated marketing campaigns (B2B and B2C).
• Work closely with sales and operations teams for support.
• Lead and develop the marketing team across the Group.

Skills

Salesforce MC Account Engagement (Pardot)

Strong strategic thinking

Excellent communication skills

Analytical mindset

Job description

Overview

Morgan Fuels is a leading independent fuel and energy provider, delivering flexible fuelling and fleet solutions to businesses across Ireland, UK and Europe. The Morgan Fuel Card and associated services help businesses control costs, improve visibility, and simplify fuel management.

Role Purpose

The Group Marketing Manager is responsible for developing and executing the overall marketing strategy for Morgan Fuels across all brands, products, and markets. The role focuses on strengthening brand presence, driving commercial growth, supporting sales teams, and ensuring consistent messaging across the Group while adapting to local market needs.

Key Responsibilities

Strategic Marketing

• Develop and implement a Group-wide marketing strategy aligned with Morgan Fuels commercial and growth objectives
• Lead brand positioning and value proposition development across fuels, lubricants, energy solutions, and related services
• Identify market trends, customer insights, and competitive activity to inform strategy and campaigns

Brand & Communications

• Own and protect the Morgan Fuels brand and sub-brands across all channels
• Ensure consistent messaging, visual identity, and tone of voice across digital, print, sponsorships, and on-site branding
• Manage PR, corporate communications, and stakeholder messaging where required

Campaign & Performance Marketing

• Plan, execute, and evaluate integrated marketing campaigns (B2B and B2C)
• Oversee digital marketing, website content, social media, email marketing, and CRM activity
• Track KPIs, ROI, and campaign performance, using data to optimise future activity

Sales & Commercial Support

• Work closely with sales and operations teams to develop sales enablement tools, proposals, and promotional materials
• Support product launches, pricing initiatives, and customer acquisition/retention programmes
• Translate technical products and services into clear, compelling customer benefits

Team & Agency Management

• Lead, mentor, and develop the marketing team across the Group
• Manage external agencies, designers, and suppliers to ensure quality and value for money
• Control and manage the marketing budget effectively

Group & Stakeholder Collaboration

• Act as a central marketing lead across multiple business units and locations
• Collaborate with senior leadership to align marketing with strategic priorities
• Support ESG, sustainability, and corporate responsibility messaging where applicable

Essential Skills & Experience

• Salesforce MC Account Engagement (Pardot)
• Proven experience in a senior or group marketing role
• Strong strategic thinking combined with hands-on execution
• Experience managing multi-brand or multi-location marketing
• Excellent communication and stakeholder management skills
• Strong analytical and commercial mindset

Desirable

• Experience in fuels, energy, logistics, industrial, or B2B environments
• Knowledge of regulated or safety-critical industries
• Experience supporting sales-led organisations

Personal Attributes

• Commercially driven and results-focused
• Confident leader with a collaborative approach
• Adaptable, pragmatic, and comfortable in a fast-paced environment
• High attention to detail with the ability to see the bigger picture

What We Offer

• 30 Days Annual Leave (including public holidays)
• Pension
• Extra Holiday entitlement after 1 year’s service (up to 5 additional days)
• Private Medical Insurance for you and your spouse after 12 months (includes dental and optical cover)
• Death in Service Benefit x 2
• Free Pure Gym Membership
• Opportunity to lead new business growth for the Morgan Group
• Clear career progression within a growing Energy business
• Pension and company benefits