Acquisition Lead – Subscription Growth & Paid Campaigns

News Corp; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading media company in London seeks an Acquisition Lead to drive subscription growth through data-driven strategies and compelling campaigns. This hands-on role requires proven experience in acquisition marketing, particularly within digital channels. The candidate should possess strong project management skills and commercial acumen to optimize user journeys and enhance engagement. The position is integral to aligning messaging with editorial teams while tracking performance metrics.

Benefits

Private medical insurance

Discounted gym memberships

Generous pension scheme

25 days holiday plus bank holidays

Access to wellbeing benefits

Qualifications

• Proven experience in acquisition marketing, preferably in a subscription or digital media environment.
• Deep understanding of paid digital channels and their use to drive performance.
• Ability to translate insights into actionable plans and clear reporting.

Responsibilities

• Own and execute the subscription acquisition strategy across paid channels.
• Develop and optimize campaign tactics to drive audience and subscriber growth.
• Track, analyze, and report on acquisition performance using key metrics.

Skills

Acquisition marketing

Digital channels

Commercial acumen

Project management

Stakeholder engagement

Copywriting

Job description

A leading media company in London seeks an Acquisition Lead to drive subscription growth through data-driven strategies and compelling campaigns. This hands-on role requires proven experience in acquisition marketing, particularly within digital channels. The candidate should possess strong project management skills and commercial acumen to optimize user journeys and enhance engagement. The position is integral to aligning messaging with editorial teams while tracking performance metrics.