Director, Marketing, Naturium

AnaVation LLC; City of London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A global beauty company is seeking a Director of Marketing to lead brand development initiatives in the UK and Australia. The role involves executing localized marketing strategies, managing product launches, and overseeing marketing investments. Ideal candidates will demonstrate strong collaboration with global teams and a proven track record in marketing management.

Benefits

Bonus plan tied to financial performance

Equity grants for all employees

Hybrid work environment

Half-day Fridays year-round

Qualifications

• Proven experience in brand strategy and marketing management.
• Ability to collaborate effectively with global teams.
• Entrepreneurial mindset with a focus on execution.

Responsibilities

• Develop and implement localized brand strategy.
• Manage local product launch and communication calendar.
• Execute go-to-market strategy in the UK & Australia.
• Manage marketing investment plan.
• Collaborate on paid and earned media strategies.
• Provide market intelligence to global teams.

Skills

Brand development

Marketing strategy

Collaboration

Agility

Job description

Title: Director Marketing, Naturium

Department: Marketing

Location: London

Reporting Relationship: CMO, Naturium

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi‑brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high‑performance, biocompatible, clinically‑effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full‑time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year‑round half‑day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Culture and Compensation

We believe the combination of our high‑performance team culture, total compensation, workplace flexibility and care for the team is unmatched. We have a “one team, one dream” total compensation philosophy where all employees can participate in our business success. In addition to competitive pay and benefits, we are proud of the following:

• All employees are on the same bonus plan tied to our financial performance. Our bonus plan has paid 200% of target in each of the last three years
• All employees receive equity at e.l.f. This includes a new hire grant and eligibility for an annual refresh grant.
• Hybrid work environment
• Half‑day Fridays year‑round

Role Overview

Position Summary

The Director of Marketing is a pivotal role within the Naturium global organization. This position is responsible for the full funnel of brand development in the UK & Australia from building local national strategy, executing go‑to‑market plans and development of best‑in‑industry trade marketing support.

It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration.

The role will manage 1x brand manager with team growth planned soon. Organizational influence is extremely important as this leader needs important elements of their strategic vision to be supported by the global marketing team based in Los Angeles.

This role has a broad remit. The candidate must be entrepreneurial and be able to collaborate highly effectively with global teams based in Los Angeles.

Key Responsibilities

Localized Brand Strategy: develop and implement localized brand strategy, drawing inspiration from global brand strategy

Marketing Calendar: develop and manage local product launch and communication calendar

UK & Australia go‑to‑market execution: responsible for deployment and executional excellence of GTM strategy in the UK & Australia

Investment Management: responsible for creating and executing marketing investment plan from brand awareness campaigns to POS conversion initiatives

Earned and Paid Media: in collaboration with leads from global team, responsible for spend and agency partner management for all paid and earned media

Trade Marketing: responsible for deployment and executional excellence of GTM strategy in the UK & Australia

Market Intelligence: transmit local market intelligence to global teams to ensure global brand and product strategies support localized territories.