Director B2B Marketing

Oviva Group; City of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading health tech company in London is looking for a Director of B2B Marketing. This critical role will connect evidence-based services to NHS GPs, driving referrals and improving patient outcomes. The ideal candidate will have extensive experience in B2B marketing, particularly within healthcare. This position offers hybrid working, competitive salary, and benefits tailored to support professional growth.

Benefits

Home-working allowance

Training & development opportunities

Enhanced parental leave policies

Competitive salary and benefits

Qualifications

• 8-10 years experience in B2B marketing with a strong growth background.
• Experience working with NHS or healthcare systems is a strong plus.
• Comfortable operating at both high-level strategy and execution.

Responsibilities

• Connect evidence‑based weight management services to NHS GPs to drive referrals.
• Lead data-driven performance strategies and refine efforts to exceed KPIs.
• Design and execute multi‑channel B2B campaigns.

Skills

B2B marketing experience

Stakeholder management

Data-driven decision making

Strategic thinking

Creativity

Tools

Marketing Cloud Salesforce

Job description

Director B2B Marketing – Oviva

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Why Oviva?

At Oviva, we’re on a mission to make sustainable, personalised, clinically effective care accessible to everyone.

Our award-winning digital health programmes blend evidence-based behaviour change therapy with cutting‑edge technology to tackle chronic health conditions such as obesity and Type 2 diabetes. Having supported over a million patients across the UK, Germany, Switzerland, and Poland, we are scaling to deliver even more impact, and you could help shape the future of digital health.

To support our growing business, we are looking for a Director of B2B Marketing who ready to make an impact in the healthcare space. This is a great opportunity to shape how clinicians engage with our services and ultimately, improve lives.

About You

• Experienced: in B2B marketing (8-10 years experience) with a strong growth background.
• Healthcare-savvy: Experience working with NHS, healthcare systems, or GPs is a strong plus.
• Data-driven: You balance creativity with performance insights and act on analytics.
• Strategic & hands‑on: Comfortable operating at both high‑level strategy and execution.
• Collaborative: Strong stakeholder management skills and the ability to build trusted partnerships.
• Mission-aligned: Passionate about improving health outcomes and access to care.

Key responsibilities

As Head of Marketing you will connect our evidence‑based weight management services to NHS GPs, driving high‑quality referrals that directly impact patient outcomes. Reporting to the UK Managing Director, this is a strategic and hands‑on role that leads our B2B marketing efforts.

You will lead, mentor, and influence a broad stakeholder group, including senior NHS leaders, sales and clinical teams, data teams, and external PR and public affairs agencies. As a marketing expert and experienced leader, you’ll drive bold, measurable campaigns that advance Oviva’s growth and brand impact.

• Design and execute multi‑channel B2B campaigns that increase NHS GP referrals for Oviva’s tier 3 services.
• Lead data‑driven performance strategies, continuously refining efforts to exceed lead generation KPIs.
• Manage and optimise campaign pipelines using Marketing Cloud Salesforce.
• Collaborate with data teams to deliver insight‑driven strategy reporting.
• Craft compelling content and communications tailored to healthcare professionals.
• Oversee budget allocation to maximise marketing ROI.
• Lead external partnerships (PR and political affairs) to enhance brand positioning and credibility.
• A role with purpose: directly improve patient health outcomes.
• A mission‑led, fast‑growing healthtech environment.
• Hybrid working with flexible hours and a home‑working allowance.
• Training & development opportunities tailored to your growth.
• Competitive salary and benefits.
• Enhanced parental and adoption leave policies.

We put the patient first, We empower our teams, We make it happen

Oviva is passionate about creating an inclusive culture that celebrates diverse voices and perspectives. We are proud to be a Disability Confident Employer and welcome applicants from all backgrounds and identities.

Ready to help shape the future of digital healthcare? Apply today.

Seniority Level

Director

Employment type

Full-time

Job function

Marketing

Industries

Hospitals and Health Care