Digital Sales Executive

Cathay Pacific Airways Limited; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading premium airline is seeking a Digital Sales professional to enhance their web presence and drive engagement through strategic campaigns. This role involves managing content quality, using web analytics, and understanding digital ecosystems to optimize online sales channels. The ideal candidate holds a degree, has 2+ years in digital sales, and possesses strong skills in SEO and copywriting. Experience with content management systems like Adobe Experience Manager is essential. Join a dynamic team shaping the future of travel in Greater London.

Qualifications

• Two years’ experience in a digital sales or similar enterprise.
• Basic understanding of AI opportunities in digital sales.
• Familiarity with content management systems and web analytics tools.

Responsibilities

• Manage the retailing of air and non-air offers across platforms.
• Drive engagement through targeted communications.
• Use web analytics to measure performance and improve traffic.

Skills

Digital sales experience

Understanding of digital ecosystems

SEO/SEM principles

Copywriting skills

Data interpretation

Education

Degree or equivalent professional qualification

Tertiary qualification in a related field

Tools

Adobe Experience Manager

Google Analytics

Adobe Analytics

Job description

Cathay is a leading premium travel lifestyle brand proudly based in Hong Kong and recognised worldwide for excellence. We are one of the world’s most awarded airlines and known for our exceptional service, innovation and a commitment to safety and quality.

The Cathay Group spans Premium Travel, Cargo, Low-Cost Travel and Lifestyle, bringing together renowned brands including Cathay Pacific, Cathay Cargo, HK Express and Air Hong Kongto connect people and places across the globe.

Founded in 1946, Cathay Pacific has grown into a globally respected aviation leader while remaining deeply committed to Hong Kong and the Greater Bay Area. Join Cathay and be part of a passionate, forward-looking team shaping the future of travel.

Role Introduction

At Cathay, we’re looking for a dynamic professional to join our Digital Sales team and take ownership of our websites ensuring content is locally relevant and impactful. Together, you’ll lead innovative campaigns, analyse performance data, and continuously optimise results to keep our websites competitive. Your work will drive traffic, boost engagement, and maximise revenue through our direct online platforms.

Key Responsibilities

Website Content and Communication

• Item 1 of 4, Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel exclusive offers where appropriate Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel exclusive offers where appropriate
• Item 2 of 4, Manage the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery Manage the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery
• Item 3 of 4, Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to market Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to market
• Item 4 of 4, Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders

Digital Promotions and Campaigns

• Item 1 of 3, Assist to devise and manage campaigns to recruit customers to the airline’s contact database and channel-exclusive offers where appropriate Assist to devise and manage campaigns to recruit customers to the airline’s contact database and channel-exclusive offers where appropriate
• Item 2 of 3, Drive engagement through targeted communications Drive engagement through targeted communications
• Item 3 of 3, Follow up on ancillary revenue generation to ensure maximum returns Follow up on ancillary revenue generation to ensure maximum returns

Analytics

• Item 1 of 1, Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources

Search Engine Marketing and Search Engine Optimisation

• Item 1 of 1, Ensure all pages have the appropriate page level technical and content based Search Engine Optimisation Ensure all pages have the appropriate page level technical and content based Search Engine Optimisation

Retailing Tools and Platforms

• Item 1 of 1, Ensure prioritisation of direct digital distribution channels Ensure prioritisation of direct digital distribution channels

Requirements

Academic Qualifications

• Item 1 of 2, Degree or equivalent professional qualification Degree or equivalent professional qualification
• Item 2 of 2, Tertiary qualification in a related field is an advantage Tertiary qualification in a related field is an advantage

Knowledge, Skills, Training and Experience

• Item 1 of 8, Two years’ experience in a digital sales or similar enterprise Two years’ experience in a digital sales or similar enterprise
• Item 2 of 8, Basic understanding of AI opportunities and emerging technologies in digital sales including how they can enhance personalisation and revenue optimisation Basic understanding of AI opportunities and emerging technologies in digital sales including how they can enhance personalisation and revenue optimisation
• Item 3 of 8, Strong understanding of digital ecosystems and web technologies ideally supported by junior developer experience or equivalent IT training/qualification Strong understanding of digital ecosystems and web technologies ideally supported by junior developer experience or equivalent IT training/qualification
• Item 4 of 8, Familiarity with content management systems (e.g., Adobe Experience Manager) and web analytics tools (Google Analytics, Adobe Analytics) Familiarity with content management systems (e.g., Adobe Experience Manager) and web analytics tools (Google Analytics, Adobe Analytics)
• Item 5 of 8, Strong knowledge of SEO/SEM principles and digital campaign management Strong knowledge of SEO/SEM principles and digital campaign management
• Item 6 of 8, Ability to interpret data and translate insights into actionable strategies Ability to interpret data and translate insights into actionable strategies
• Item 7 of 8, Strong literacy skills including copywriting and the ability to adhere to brand and tone of voice Strong literacy skills including copywriting and the ability to adhere to brand and tone of voice
• Item 8 of 8, Adapts to and embraces constant change Adapts to and embraces constant change

A full job description is available upon request.

All applicants must have the right to live and work in the UK.