Digital Media Officer

Strateon; Glasgow; On-site; GBP 30,000 - 40,000; Full time

Job summary

A progressive organization in Glasgow is seeking a skilled Digital Media Officer to manage and grow its digital ecosystem. The successful candidate will oversee various social media channels, create engaging content for both B2C and B2B audiences, and utilize analytics for campaign reporting and performance improvement. This role offers an opportunity to shape the organization’s online presence and drive engagement through innovative digital strategies.

Qualifications

• Strong background in digital media and marketing.
• Experience in managing social media channels effectively.
• Ability to produce high-quality digital content.

Responsibilities

• Oversee Destination Glasgow’s digital ecosystem.
• Create engaging content for diverse audiences.
• Monitor social ad campaign performance and adapt strategies.

Skills

Multi-channel digital marketing

Social media management

Content creation

Use of analytics

Copywriting

Job description

Job Description

We're looking for an experienced and talented Digital Media Officer with a strong background in multi‑channel digital marketing.

Glasgow recently established a new Destination Management Organisation (DMO) to serve as the city’s voice to the world. Called Destination Glasgow, the new unit sits within Economic Development, in the Chief Executive’s Department.

Key Responsibilities

As Digital Media Officer, you will:

• Manage and grow Destination Glasgow’s digital ecosystem, overseeing multiple social media channels and websites.
• Create, curate and schedule engaging, high‑performing content, working closely with in‑house design, destination marketing and communications colleagues to support strategic goals.
• Tailor content for B2C and B2B audiences, and create integrated programmes for maximum impact.
• Produce digital content as well as copywriting, editing and proofreading.
• Use analytics to produce post‑campaign reports and monitor growth of website audiences and social channel followers.
• Actively monitor social ad campaign activity, adapting and retargeting where required to ensure maximum return on investment.
• Stay creative, curious and results‑driven with a strong interest in emerging trends.

Application Packs

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Further Information

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