Digital Media Lead — Destination Marketing & Growth

Strateon; Glasgow; On-site; GBP 30,000 - 40,000; Full time

Job summary

A progressive organization in Glasgow is seeking a skilled Digital Media Officer to manage and grow its digital ecosystem. The successful candidate will oversee various social media channels, create engaging content for both B2C and B2B audiences, and utilize analytics for campaign reporting and performance improvement. This role offers an opportunity to shape the organization’s online presence and drive engagement through innovative digital strategies.

Qualifications

• Strong background in digital media and marketing.
• Experience in managing social media channels effectively.
• Ability to produce high-quality digital content.

Responsibilities

• Oversee Destination Glasgow’s digital ecosystem.
• Create engaging content for diverse audiences.
• Monitor social ad campaign performance and adapt strategies.

Skills

Multi-channel digital marketing

Social media management

Content creation

Use of analytics

Copywriting

Job description

A progressive organization in Glasgow is seeking a skilled Digital Media Officer to manage and grow its digital ecosystem. The successful candidate will oversee various social media channels, create engaging content for both B2C and B2B audiences, and utilize analytics for campaign reporting and performance improvement. This role offers an opportunity to shape the organization’s online presence and drive engagement through innovative digital strategies.