Digital Marketing Manager — Drive ROI in Hospitality

Harts Group; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent hospitality group in London seeks an experienced Digital Marketing Manager. The successful candidate will shape and deliver the group's digital strategy while focusing on measurable ROI. Responsibilities include leading SEO and PPC initiatives, managing budgets, and enhancing social media engagement. Ideal candidates should have 3+ years of digital marketing experience and strong analytical skills. This role offers competitive salary and benefits including 50% off food and drink across all group brands, career development opportunities, and a supportive work environment.

Benefits

50% Off all Food & Drink

Company trips to meet suppliers

Increasing holiday allowance

Monthly food & drink tastings

Career development and training

Enhanced Maternity & Paternity packages

Access to Wagestream

Paid volunteering day

Cycle to Work Scheme

Access to Hospitality Action

Test drive new openings

Qualifications

• 3+ years of experience in performance or digital marketing.
• Hands-on experience with Google Analytics 4, Meta Ads, PPC, SEO, and email marketing.
• Strong data analysis skills, with experience in A/B testing and campaign optimization.

Responsibilities

• Lead SEO and PPC to drive conversions and revenue.
• Feed into social media strategy and email marketing.
• Track performance using key metrics and report ROI to stakeholders.
• Manage digital budgets and collaborate with Sales/Operations.
• Work with agencies on UX and conversion rate optimization.
• Manage relationships with influencers for engagement.

Skills

Performance marketing

Digital marketing

Data analysis

SEO

PPC

Email marketing

A/B testing

Social media strategy

Influencer marketing

Tools

Google Analytics 4

Meta Ads

Looker Studio

Power BI

Job description

A prominent hospitality group in London seeks an experienced Digital Marketing Manager. The successful candidate will shape and deliver the group's digital strategy while focusing on measurable ROI. Responsibilities include leading SEO and PPC initiatives, managing budgets, and enhancing social media engagement. Ideal candidates should have 3+ years of digital marketing experience and strong analytical skills. This role offers competitive salary and benefits including 50% off food and drink across all group brands, career development opportunities, and a supportive work environment.