Digital Copywriter

Years; Nottingham; Hybrid; GBP 30,000 - 33,000; Full time

Job summary

A growing pet food company in the UK is seeking a Digital Copywriter to enhance brand visibility and demand. The role involves creating SEO-led content across multiple platforms to support growth. Candidates should have 1-2 years of experience in copywriting and a strong understanding of SEO. Responsibilities include optimizing landing pages, supporting email marketing, and identifying content gaps. The company offers a competitive salary and various benefits focused on employee well-being and development.

Benefits

Salary of £30,000-£33,000 PA

Extensive health care cover

Annual Learning & Development budget

Monthly recognition awards

Quarterly team events

Casual dress policy

Qualifications

• 1-2 years experience as a copywriter with a history of high-quality digital work.
• Proven ability to write and publish high-converting landing pages.
• Confidence writing across web, ads, and email channels.

Responsibilities

• Lead and execute the SEO content strategy across the website.
• Produce and publish blog content aligned to keyword strategy.
• Support email marketing by writing engaging, conversion-driven copy.

Skills

SEO experience

Conversion-focused writing

Attention to detail

Understanding of on-page SEO

Tools

Shopify

Klaviyo

Job description

Join Our Pack 🐶🍽️From a bold idea to revolutionising dog food, Years has grown into a fast‑scaling business dedicated to helping dogs live longer, healthier lives. In just 3 years, we’ve built a great start‑up serving thousands of happy customers while striving to achieve our mission. Our goal is to give dog owners a better, fresher, and healthier way to feed their pets. We provide human‑cut, personalised meals designed to support each dog’s unique needs, delivered straight to their door—no preservatives, no compromises, just real nutrition. Our customers are across the UK with future ambitions to scale internationally and continue transforming how people care for their dogs. 🚀

Your Mission

In this office‑based role (1 day remote per week) as our Digital Copywriter, you will play a key role in growing brand visibility and demand across organic channels and lead on the execution of the content plan across the Years.com site. Working as part of the digital marketing team, your day‑to‑day focus will be on creating, optimising and publishing SEO‑led content that improves search rankings for high‑intent keywords and increases conversion rates across landing pages. A core challenge is helping the team scale content production efficiently while maintaining high quality, performance and consistent messaging across all digital touchpoints.

This hands‑on role is primarily responsible for writing and optimising copy daily, while also owning SEO content performance. By identifying content gaps, testing new approaches and iterating based on data and insights, you will help shape priorities that support both immediate growth and long‑term SEO goals. As a lead on all digital copywriting you will support the email marketing team and paid teams with conversion & performance copywriting.

You will report into the Digital Lead and participate in meetings led by the Head of Subscriber Acquisition. Collaboration is central to success: you will work closely with email marketers, designers, developers and other digital marketing team members to deliver conversion‑focused landing pages and cohesive campaigns.

Key Responsibilities

• Lead and execute the SEO content strategy across the website, owning organic content performance and publishing all content on site.
• Write, optimise and publish SEO‑friendly, conversion‑focused landing pages efficiently.
• Produce and publish blog content aligned to keyword strategy, search intent and growth priorities.
• Continuously refresh and optimise existing website copy to improve rankings, traffic and conversions.
• Support email marketing and long‑form video by writing engaging, conversion‑driven copy for campaigns and nurture flows.
• Create sales‑focused copy for paid campaigns and creatives, including Meta ads.
• Identify content gaps and growth opportunities through keyword research and performance insights.
• Test, measure and iterate copy based on data, SEO performance and conversion metrics.

Requirements

• 1‑2 years experience as a copywriter with a history of high‑quality digital work.
• Experience in SEO, digital or conversion‑focused copywriting.
• Strong understanding of on‑page SEO and keyword optimisation.
• Proven ability to write and publish high‑converting landing pages and sales copy.
• Confidence writing across web, ads and email channels.
• Commercial mindset with a focus on measurable outcomes.
• Strong attention to detail and editorial standards.
• Desirable: Knowledge and experience with CRM & CMS software such as Shopify and Klaviyo.

Benefits

• Salary of £30‑33,000 PA
• Extensive health care cover including full cancer coverage and a choice of hospitals or consultants (AXA top package).
• Annual £250 Learning & Development budget for courses, books or other self‑learn activities.
• Annual £100 Wellbeing budget.
• Up to 2 weeks working abroad per year (selected roles).
• Monthly recognition through our Yappa of the Month programme.
• 1 volunteer day per year – dog themed or not, it’s your choice!
• Subsidised employee groups ranging from five‑a‑side to padel, with plenty of opportunities to start your own group.
• Quarterly subsidised team events from axe throwing, crazy golf to cocktail making.
• Exclusive discounts on Years and Years treats for yourself and friends/family.
• Lunch & Learn programme – from dog first aid to financial savviness we have sessions planned to cover all kinds of topics.
• Casual dress.
• Your birthday off or a different day if it falls on a non‑working day.
• Ability to sell unused holiday back to Years at the end of the Holiday Year (maximum 1 working week).