Digital Advertising Executive

Hobbycraft Trading Ltd.; Christchurch; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A creative arts and crafts company based in Bournemouth is seeking a Digital Advertising Executive to enhance its affiliate marketing programme while supporting paid social and PPC campaigns. The ideal candidate possesses 1-2 years of experience in managing digital advertising, shows a results-driven mindset, and works well in collaborative environments. This full-time role adopts a hybrid working model, offering a flexible working schedule. Employees enjoy numerous benefits including a significant holiday allowance, discounts, and a supportive workplace culture.

Benefits

33 days holiday

40% colleague discount

Personal pension scheme

Discounted gym membership

Employee Support Programme

Qualifications

• 1–2 years of experience managing paid social and/or paid search campaigns.
• Experience with affiliate marketing campaigns desirable but not essential.
• Highly motivated, results-driven with a proven track record in paid advertising.
• Effective communicator who thrives in collaboration.

Responsibilities

• Develop and execute affiliate marketing campaigns.
• Collaborate with teams to design and run the affiliate marketing programme.
• Own day-to-day operations of the affiliate programme.
• Build and nurture relationships with key affiliate partners.

Skills

Managing paid social campaigns

Managing paid search campaigns

Affiliate marketing

Data-driven strategy

Effective communication

Job description

Role

Digital Advertising Executive – Head Office, Bournemouth. Reference: HOB1167813. Closing Date: 29.01.26.

About The Role

This full‑time position (37.5 hours per week) is based at Hobbycraft Head Office, BH23 6HG. Core business hours are Monday to Friday, 10am to 3pm, with a flexible start/finish and a hybrid model of three days in the office and two days working from home. The role focuses on building and growing an affiliate marketing programme while supporting the Digital Advertising Manager with paid social and PPC campaigns. You will work closely with the Head of Digital Marketing, an affiliate agency, and cross‑functional teams including Content Marketing, Ecommerce, and Trade to deliver measurable growth through affiliate partnerships.

Key Responsibilities

• Develop and execute affiliate marketing campaigns.
• Collaborate with the Head of Digital Marketing and the affiliate agency to design and run the affiliate marketing programme.
• Own day‑to‑day operations of the affiliate programme: partner recruitment, activation, performance tracking and optimisation.
• Build and nurture relationships with key affiliate partners and networks to drive revenue growth.
• Analyse affiliate performance and report on KPIs including ROI, conversion rates and incremental sales.
• Support the Digital Advertising Manager in planning, executing and monitoring paid social and PPC campaigns.
• Collaborate with Product, Trade and Ecommerce teams to align messaging and offers across paid digital channels.
• Coordinate with Content, PR and Influencer teams to integrate affiliate activity with broader marketing campaigns.
• Manage App Store Optimisation (ASO) campaigns in partnership with eCommerce product, development and trading teams.
• Provide general and ad‑hoc marketing support; take on additional performance‑marketing initiatives as needed, with potential to grow into a broader digital marketing role.

Requirements

• 1–2 years of experience managing paid social and/or paid search campaigns.
• Experience with affiliate marketing campaigns desirable but not essential.
• Highly motivated, results‑driven with a proven track record in paid advertising.
• Adaptable, data‑driven, and strategic, demonstrating continuous improvement and a growth mindset.
• Effective communicator who thrives in collaboration and builds positive internal and external relationships.
• Proactive self‑starter with enthusiasm for performance‑driven growth and digital innovation.

Benefits

• 33 days holiday (including bank holidays) pro‑rata.
• 40% colleague discount.
• Personal pension scheme.
• Fun event days to support charity partners.
• Annual paid charity volunteer day.
• Cycle2Work scheme.
• Discounted gym membership.
• Employee Support Programme covering wellbeing, financial and mortgage advice.
• Access to a range of high‑street discounts.
• Inclusive and creative working environment.
• Long‑service awards and gifts.

Disability statement

We are committed to supporting applicants with disabilities. If you need adjustments during the recruitment process, please contact [e-mail].

Equal Opportunity

Hobbycraft is an equal‑opportunity employer and values diversity, inclusion and belonging. We do not discriminate on the basis of race, sexual orientation, nationality, ethnicity, religion, disability, age, gender, marital or family status.

About Us

Our passion for craft is at the centre of everything we do. From workshops and demos to a wide range of quality products, we support everyone’s creative journey. We welcome learners, experts and hobbyists alike.

Key Attributes

• Customer service
• Creative
• Knowledgeable

Documents

None required.