Digital Acquisition Manager

Travelodge; United Kingdom; On-site; GBP 60,000 - 68,000; Full time

Job summary

A leading hotel chain in the UK is seeking a Digital Acquisition Manager to enhance digital marketing strategies and maximize ROI. This role involves managing and optimizing digital sales KPIs while collaborating with top-tier agencies. The ideal candidate will have strong experience in digital marketing and agency management. Benefits include a competitive salary and hybrid working options.

Benefits

Salary £60,000 - £68,000

50% personal discount for hotel bookings

Contributory pension scheme

Life Assurance

25 days holiday + bank holidays

Annual bonus

Learning and career development focus

Qualifications

• Proven experience managing digital paid media channels.
• Strong background in digital marketing, acquisition, or e-commerce.
• Confident communicator with excellent agency management skills.

Responsibilities

• Manage, optimise, and deliver digital sales KPIs across multiple channels.
• Develop strategies that maximise ROI and support hotel bookings.
• Provide clear insights and performance reporting.

Skills

Digital marketing

Analytical skills

Agency management

Budgeting and forecasting

Communication

Tools

Google Analytics

Excel

Job description

Job Description

Find where you belong!

Are you ready to turn data-driven insights into record-breaking digital results? Do you thrive on optimising campaigns that convert browsers into loyal customers?

As Digital Acquisition Manager for Travelodge, you’ll be the driving force behind maximising the return on investment of our digital paid media advertising channels. You’ll boost website bookings, revenue, and visits — while supporting key hotels and strategic locations across the UK.

What’s it all about?

In this role, you’ll manage, optimise, and deliver digital sales KPIs across multiple paid media channels. You’ll also have the chance to grow within a fast-paced organisation where digital channels power the majority of customer bookings and where investment in digital continues to soar.

Working alongside top-tier digital agencies and directly with partners like Google, Facebook, and TripAdvisor, you’ll shape campaigns that make a real impact.

As Digital Acquisition Manager, you’ll lead the strategy, management, and optimisation of Travelodge’s digital paid media channels — including display, affiliates, paid social, and direct booking platforms through partners like TripAdvisor and Trivago. You’ll drive digital acquisition and sales KPIs such as bookings, revenue, and cost of sale, delivering strong performance against budgets and forecasts. Managing a multi-million-pound media spend, you’ll develop and execute innovative strategies that maximise ROI and support key hotel bookings. Working closely with agencies, in-house teams, and partners, you’ll provide clear insights and performance reporting while collaborating with data and product teams to enhance user experience and conversion across digital channels.

Why Travelodge?

We believe in creating an inclusive workplace where everyone can be their true self and belong. We work hard to improve the diversity of our teams and celebrate our differences. And we care about our colleagues’ wellbeing, so we ensure there are plenty of resources available so everyone can look after their emotional, physical, financial and work wellbeing. We call this “Better Me”.

Who will this appeal to?

To succeed in this role, you’ll have proven experience managing digital paid media channels such as display, social, or affiliates, along with a strong background in digital marketing, acquisition, or e-commerce. You’ll be a confident communicator with excellent agency management skills, collaborating seamlessly across partners and in-house teams. Analytical and commercially minded, you’ll use tools like Google Analytics, Excel, and AI platforms to turn data into performance-driving insights. With expertise in budgeting, forecasting, and digital best practices, you’ll bring a proactive, organised, and results-focused approach that ensures every campaign delivers measurable impact.

What are the extra benefits of working for Travelodge?

• Salary £60,000 - £68,000
• Hybrid working - a minimum of 60% of your time should be spent in the office, but you’re welcome to come in every day if you prefer!
• 50% personal discount for hotel bookings and great friends and family discounts too!
• Contributory pension scheme
• Life Assurance
• 25 days holiday + bank holidays, increasing with length of service
• Annual bonus
• A focus on learning and career development