Demand Generation Specialist

Mastek Ltd; Reading; On-site; GBP 60,000 - 80,000; Full time

Job description

Location: Aligned to Reading-based Sales Leadership (UK)

Experience: 8–12 years

Model: Dedicated Inside Sales function (leveraging offshore capability where applicable)

Role Overview

We are seeking an experienced Inside Sales / Demand Generation professional to support UK sales leadership, aligned to the Reading region. This role will focus on building a structured and scalable inside sales engine by repurposing offshore capability into a dedicated, performance-driven demand generation function.

The successful candidate will play a critical role in pipeline creation, lead qualification, and opportunity acceleration across targeted accounts.

Key Responsibilities

• Build and execute targeted demand generation campaigns aligned with UK sales priorities
• Generate qualified leads and book meetings for field sales teams
• Drive outbound prospecting (calls, email, LinkedIn, digital campaigns)
• Develop account-based outreach strategies for strategic accounts
• Qualify inbound and outbound leads using structured qualification frameworks
• Collaborate closely with Reading-based sales leadership to align on priorities and targets
• Maintain CRM hygiene, track KPIs, and report on pipeline contribution
• Support marketing initiatives including webinars, events, and campaigns
• Continuously optimize outreach messaging and conversion performance

Required Experience

• 8–12 years of experience in Inside Sales, Demand Generation, or Business Development (B2B)
• Strong experience supporting UK enterprise sales teams
• Proven track record of generating qualified pipeline
• Experience in IT services, technology, consulting, or digital solutions preferred
• Familiarity with CRM and sales engagement tools (e.g., Salesforce, HubSpot, Salesloft, Outreach, etc.)
• Strong communication and stakeholder management skills

Success Metrics

• Number of meetings booked for sales leadership
• Lead-to-opportunity conversion rate
• Campaign performance metrics
• Contribution to overall revenue targets

Preferred Attributes

• Experience working in a hybrid onshore–offshore sales support model
• Strong understanding of UK market dynamics
• Analytical, process-driven, and performance-focused mindset
• Ability to operate independently while aligning closely with leadership