Demand Generation Manager

Unily; City of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading digital transformation company in London is seeking a proactive Demand Generation Manager to lead global campaigns and drive qualified pipeline growth. The ideal candidate should have extensive experience in demand generation in B2B environments, strong analytical skills, and a proven ability to influence stakeholders. The role offers a hybrid work model, competitive compensation, and a supportive team culture.

Benefits

25 days holiday plus a birthday day

Vitality life cover

Aviva pension

Competitive salary and bonus

Hybrid work model

Qualifications

• Deep experience in demand generation and campaign management, especially in B2B.
• Track record of delivering pipeline impact through multi-channel campaigns.
• Strong analytical skills using tools to inform decisions.

Responsibilities

• Lead global, integrated campaigns with strategic execution.
• Ensure demand programs drive qualified pipeline with clear attribution.
• Build strong cross-functional relationships for project alignment.

Skills

Demand Generation

Marketing Operations

Analytical Skills

Stakeholder Influence

Program Management

Tools

Excel

Looker

Tableau

HubSpot

Job description

About Unily

Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands including Estée Lauder Companies, CVS Health, and British Airways use Unily’s market‑leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace. Unily is the only triple leader recognized by all three of the major analysts and is recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, the 2024 Forrester Wave™: Intranet Platforms, and the IDC MarketScape: Worldwide Experience‑Centric Intelligent Digital Workspaces 2025.

Job Purpose

We are seeking a proactive, data‑driven Demand Generation Manager to lead our global, integrated campaigns and drive qualified pipeline growth. Senior Manager title will be considered for candidates with advanced experience and demonstrated leadership in high‑growth environments. This role is pivotal in strategizing, executing, and measuring demand programs across Enterprise and Mid‑Market and reports to the Head of Demand Generation while collaborating closely with Field Marketing, Product Marketing, Brand Marketing, Sales, Revenue Operations, and external agencies.

Main Responsibilities

• Campaign Leadership: Adapt and launch global, integrated campaigns—owning strategy, execution, and measurement across Enterprise and Mid‑Market. Ensure campaigns are tailored to audience needs and business objectives, driving measurable results.
• Pipeline Accountability: Partner with Revenue Operations and Sales to ensure demand programs drive qualified pipeline, with clear attribution and reporting against targets. Maintain rigorous tracking mechanisms to demonstrate pipeline impact.
• Cross‑Functional Partnership: Build strong relationships and manage projects effectively to ensure alignment and on‑time delivery. Foster collaboration and consensus across all stakeholders.
• Operational Excellence: Define and implement scalable processes for campaign intake, asset production, localization, and reporting. Drive continuous improvement through testing, automation, and analytics, ensuring campaigns are efficient and effective.
• Innovation & Experimentation: Pilot new campaign approaches, tools, and tactics, then scale best practices globally. Stay ahead of market trends and introduce innovative solutions to enhance campaign effectiveness.
• Risk & Resource Management: Anticipate upstream blockers, prioritize resources effectively, and elevate issues to maintain campaign velocity. Ensure projects are briefed clearly and deliverables are met according to timeline and standards.
• Signal‑Based Automation and Scaled ABM: Set up scalable ABM processes, leveraging new technology including Clay and HubSpot to automate effective always‑on campaigns.

Requirements

• Demand Generation Experience: Deep experience in demand generation with a strong understanding of marketing operations and campaign management, ideally in B2B environments.
• Pipeline Impact: Proven ability to deliver pipeline impact through multi‑channel campaigns, including digital, events, partners, and BDR programs.
• Data‑Driven Mindset: Strong analytical skills; ability to use tools such as Excel, Looker, Tableau, or similar platforms to inform decisions and optimize programs.
• Stakeholder Influence: Track record of influencing cross‑functional and senior stakeholders, building consensus for major initiatives and driving organizational change.
• Operational Rigor: Experience driving operational rigor in high‑growth environments, implementing process improvements and maintaining high standards under pressure.
• Program Management & Communication: Strong program management and communication skills; able to juggle multiple workstreams and deadlines effectively.

Why Work For Unily?

• Awesome team culture: focused on results and fun, with a friendly, dedicated team.
• Industry‑leading product: use and love the evolving product internally and help clients become Unily experts.
• Flexibility: hybrid work model, supportive of work/life balance beyond standard hours.
• Modern office spaces: well‑stocked kitchen, dog‑friendly environment when in office.
• Comprehensive benefits: 25 days holiday plus a birthday day, Vitality life cover, Aviva pension, life assurance, income protection.
• Sustainability & giving back: fully paid volunteering day per year, employee matching donation scheme, electric vehicle lease options.
• Competitive compensation: generous base salary and discretionary company bonus.

Location

London, England, United Kingdom

Further Information

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