Data Governance Associate Director

Publicis Groupe; City of London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading global marketing agency based in City of London is looking for a Data Governance Manager to redefine data governance in digital marketing. You will enhance data consistency and integrity while managing campaign data across various media. Ideal candidates will have experience in data governance, critical thinking skills, and a strong background in project management. This is a full-time hybrid role offering comprehensive benefits including flexible work options and personal development resources.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING and BIRTHDAY DAY OFF

GREAT LOCAL DISCOUNTS

Qualifications

• Proven experience as a data governance leader across media or first-party data environments.
• Strong process and project management skills.
• Meticulous working style with attention to detail.

Responsibilities

• Build and evolve a robust data governance framework.
• Create data mapping and business rules aligned to KPI requirements.
• Lead collaborative sessions across stakeholders.

Skills

Data governance

Critical thinking

Project management

Excel (pivot tables, formulas, macros)

Automation

Digital media tech understanding

Relationship-building skills

Exceptional communication

Tools

Jira

Smartsheets

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

Ready to shape how a leading global technology brand uses data to power intelligent, AI-led marketing? We’re looking for a Data Governance Managerto join a world-class team and help redefine what “best-in-class” data governance looks like in modern digital marketing.

This is a rare opportunity to sit at the intersection of campaign data, AI innovation, and marketing performance. You’ll lead the way in evolving governance frameworks using cutting-edge tools. If you’re excited by automation, curious about AI, and passionate about turning complex data into trusted business value — you’ll thrive here.

Responsibilities

What you’ll do

Your mission: supporting our client in managing, operating, and scaling campaign data across paid and owned media. You will:

• Build, document, and evolve a robust data governance framework that improves data consistency, integrity, and usability across markets and channels.

• Create and maintain clear data mapping and business rules that align to KPI and measurement requirements across multiple sources.

• Audit data sources, calculations, and processes to identify quality issues and drive effective root-cause analysis and resolution.

• Implement ongoing data quality monitoring, ensuring compliance with global and regional taxonomy, naming conventions, and standards.

• Lead collaborative working sessions across business and technology stakeholders, turning complex requirements into practical solutions.

• Manage stakeholders confidently, translating ambiguous ideas into actionable plans and clearly communicating risks and mitigations.

• Drive consistent taxonomy and naming conventions across the full data lifecycle, improving structure and adoption across platforms.

• Partner with internal teams and clients to strengthen and modernise measurement frameworks and ensure accurate, reliable metric capture.

• Support dashboard and activation teams with clear standards, requirements, and rules to improve usability, satisfaction, and adoption.

• Use automation and AI tools where valuable to streamline governance workflows, improve efficiency, and enhance data quality.

• Act as the regional escalation point for data governance needs, providing hands‑on support and rapid resolution when priorities shift or issues arise.

Qualifications

We’d love to meet someone who’s equally comfortable with detail and big-picture thinking, and who enjoys building smarter ways of working.

You’ll likely have:

• Proven experience as a data governance leader across media and/or first‑party data environments.

• Strong critical thinking and a practical, solutions‑first mindset.

• Confidence juggling priorities, leading multiple workstreams, and staying organized under pressure.

• Excellent process and project management skills, including training/knowledge‑transfer experience.

• Advanced Excel skills (pivot tables, formulas, macros).

• Experience with project tools such as Jira, Smartsheets, or structured project plans.

• Familiarity with data visualization, automation, and workflow tooling.

• Understanding of digital media tech (DSPs, ad servers, martech measurement setups).

• A meticulous, independent working style — you spot issues before others do.

• Strong relationship‑building skills and a collaborative, client‑centric approach.

• Exceptional written and verbal communication — clear, confident, and professional.

• Sound judgment, comfort making decisions, and the ability to escalate wisely when needed.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).