Customer Marketing Manager - Off Trade

Patron; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading beverage company in London seeks an Off-Trade Customer Marketing Manager to enhance shopping experiences and drive sales through strategic marketing initiatives. This role includes executing customer marketing strategies, managing budgets, and building strong relationships with key stakeholders. Ideal candidates will have a proven background in shopper marketing and excellent communication skills.

Benefits

Competitive pay package

Flexible work arrangements

Medical and life insurance

Access to E-learning platforms

Qualifications

• Proven track record of developing and executing successful marketing strategies.
• Experience in managing budgets effectively.
• Ability to develop long-term execution plans.

Responsibilities

• Build relationships with strategic customers and stakeholders.
• Execute customer marketing strategy for key brands.
• Manage marketing campaign processes from strategy to execution.

Skills

Shopper Marketing experience

Proficiency in English

Stakeholder influence

Budget management

Job description

As an Off-Trade Customer Marketing Manager, you will be responsible for developing and executing marketing strategies within our key customers that enhance the shopping experience and drive rate of sale, focusing on shopper insights and retail partnerships.

You will be an integral member of the Customer Account team within a defined sector of the UK Off Trade. You will be responsible for translating the UK brand strategy into customer facing solutions and managing investment to maximise return.

Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role.

ABOUT YOU

You will be a natural team player while still having the ability to lead. You can think outside of the box and are confident challenging up where necessary. Doing the right thing is a value you live by, and this positively influences your decisions. You view challenges as opportunities and thrive in approaching these with positivity and creativity.

RESPONSIBILITIES

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Building long-term relationships with key strategic customers & stakeholders, internally and externally
• Responsible for executing the Off Trade customer marketing strategy for market leading brands, across key Off Trade retailers
• Consulting & communicating with key stakeholders on brand/category level plans & activities to ensure alignment
• Supporting development and localisation of below the line activation toolkits and produce materials and services including point of sale material relevant for the UK market
• Manage the end-to-end process of marketing campaigns, from strategy development to execution and performance analysis
• Agency management & briefing responsibility
• Manage marketing budget (A&P) for respective brand and function

SKILLS

- THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Either of the following:
• Relevant experience – Shopper Marketing or related fields, with a proven track record of developing and executing successful marketing strategies
• Proficiency in English
• Experienced in working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.
• Experience in balancing long and short-term priorities to create efficiencies
• Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values
• Experience of managing a budget

Leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts ( i.e., hotel and car rental)
• And much more!

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture Our Culture

BE Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

Life Inside Bacardi

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.