Customer Communications Specialist

Remote Company; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading information provider is looking for a skilled Customer Communications Specialist to manage all external communications directed at existing customers. This role is vital during product changes and potential service disruptions. The ideal candidate will possess exceptional communication skills and have 3+ years of experience in a relevant role, preferably within a B2B SaaS or commodities environment. Strong skills in crisis management and project organization are essential, along with familiarity with communication platforms like HubSpot and Salesforce. Competitive salary and dynamic work environment offered.

Benefits

Inclusive and supportive work environment

Opportunity to work with a diverse team

Career development opportunities

Qualifications

• 3+ years of experience in Customer Communications, Product Marketing, or PR.
• Proven experience managing communications during a significant crisis.
• Ability to translate technical information into clear customer messaging.

Responsibilities

• Own all external communication channels directed at customers.
• Develop and maintain the Crisis Communications Playbook.
• Lead strategy for product updates and service changes.

Skills

Exceptional written and verbal communication skills

Project management skills

Crisis communication experience

Customer segmentation strategy development

Tools

HubSpot

Customer.io

Intercom

Salesforce

Job description

# Customer Communications SpecialistAt Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors.Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.About the roleWe are looking for an experienced and strategically minded Customer Communications Specialist to own all external communication channels directed at our existing customer base. This role is crucial for ensuring customers are informed, engaged, and reassured, particularly during product changes, service disruptions, and potential reputation issues. A deep appreciation for the unique factors driving the commodities sector is highly desirable.What you'll do**1. Reputation & Crisis Management**•**Strategy Development:** Develop, maintain, and regularly test the company's Crisis Communications Playbook specifically for customer-facing incidents (e.g., outages, security breaches, significant market events).•**Execution:** Act as the primary communications responder during an active crisis, drafting and rapidly deploying transparent, empathetic, and factual communications to mitigate negative customer sentiment and minimise churn.**•** **Reputation Management:** Monitor customer sentiment across support channels and public forums to identify potential reputation risks and proactively address negative feedback before it escalates.**2. Product & Service Communications**•**Change Management:** Lead the strategy, creation, and distribution of all communications related to product updates, feature releases, system maintenance, pricing changes, and service sunsetting.•**Proactive Information:** Ensure customers receive timely, clear, and audience-appropriate messaging across various channels (email, in-app messages, landing pages).•**Internal Alignment:** Serve as the core liaison between Marketing, Product, Engineering, and Customer Success to translate technical changes into compelling, understandable customer benefits and actionable steps.**3. Communications Strategy & Tools**•**Audience Segmentation:** Develop advanced customer segmentation strategies to ensure communications are highly targeted and relevant to the recipient's usage and market segment.**•** **Tool Management:** Own and administer our key communications platforms, ensuring optimal performance, data hygiene, and integration with the wider tech stack.**•** **Performance Measurement:** Define key communication KPIs (e.g., open rates, click-through rates, adoption rates, churn reduction impact) and provide regular reporting to leadership.**4. Industry Knowledge (Highly Desirable)****•** **Market Context:** Ideally, possess an understanding of the commodities markets to ensure communications are sensitive to the commercial environment our customers operate in.**•** **Credibility:** Ensure all messaging reflects a sophisticated understanding of market impact and maintains the company's credibility as a reliable partner.About you**•****Communications Excellence:** Exceptional written and verbal communication skills, with a proven ability to distill complex, technical topics into clear, concise, and customer-friendly language. Superior English language skills required.**•** **Experience:** 3+ years of dedicated experience in a Customer Communications, Product Marketing, or PR role, preferably within a B2B SaaS, FinTech, or Energy/Commodities/Logistics environment.**•** **Crisis Comms:** Proven, hands-on experience managing and executing communications during at least one significant corporate or service crisis.**•** **Project Management:** Excellent organisational skills, with the ability to manage multiple complex communication workstreams simultaneously under tight deadlines.**Technical & Platform Proficiency****•** **Essential:** Proven, in-depth experience administering and executing campaigns using at least two of the following platforms:HubSpot, Customer.io, Intercom**•** **Data Literacy:** Competence in using CRM data (e.g., Salesforce) and analytics to inform communication timing and strategy.### Additional**We make things happen**We act decisively and with purpose, going the extra mile.**We buildtogether**We foster relationships and develop creative solutions to address market challenges.**We are here to help**We are accessible and supportive to colleagues and clients with a friendly approach.Our People PledgeKpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.By applying, I confirm that I have read and accept theApply this jobPlease mention that you found this job on remotewlb.com. Thanks & good luck!Explore More Opportunities