CRM Specialist

Gopuff Becomes First Instant Commerce Company; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading instant delivery service in London is looking for a CRM Specialist to drive customer engagement through smart, data-driven campaigns. The ideal candidate will have 2-4 years of experience in CRM or digital marketing, excellent communication skills, and hands-on experience with CRM platforms. This role offers a chance to innovate and impact one of the most disruptive industries.

Benefits

Company RSUs

Private Medical + Dental cover

Annual performance appraisal and bonus

Employee Discount + FAM membership

Career growth opportunities

Qualifications

• Strong attention to detail and the ability to juggle multiple priorities in a fast-paced environment.
• Excellent written communication and collaboration skills.
• Basic HTML/CSS skills for email formatting tweaks.

Responsibilities

• Deliver multi-channel CRM campaigns from planning through to execution.
• Use customer and behavioral data to personalize messaging.
• Collaborate with commercial and category teams.

Skills

CRM platforms

Data analysis

Project management

Communication

A/B testing

Education

2–4 years’ experience in CRM or digital marketing

Tools

Braze

Klaviyo

Looker

Tableau

Job description

Overview

At Gopuff, we’re redefining how the world shops with a tech-first mindset, customer experience focus, and operational excellence. We’re looking for an exceptional CRM Specialist to join Team Blue. Gopuff aims to become the go-to platform for instant delivery of everyday essentials, and our CRM team drives customer engagement, retention, and lifetime value through smart, data-driven campaigns. You’ll support the end-to-end execution of multi-channel CRM activity (email, push, in-app), working closely with growth, trading, and analytics to make every message count. If you’re a high-performer who thrives in fast-paced, high-impact environments, this is your chance to build, innovate, and leave a lasting mark on a disruptive industry.

Are you ready to shape the future of commerce? Let’s go.

You will

• Deliver multi-channel CRM campaigns (email, push, in-app) from planning and segmentation through to execution, QA and reporting.
• Use customer and behavioural data to personalise messaging and optimise customer journeys across different lifecycle stages (e.g. new, returning, lapsed).
• Collaborate with commercial and category teams to align CRM with key trading moments and promotions.
• Build and optimise automated journeys using decision splits, delays, entry/exit criteria, and dynamic content.
• Write engaging, on-brand copy that speaks to different customer segments and improves engagement.
• Support A/B testing and experimentation to improve performance metrics like open, click-through, and conversion rates.
• Monitor campaign results, generate insights and share learnings to inform strategy and future campaigns.
• Support the CRM Lead in testing and implementing new CRM features and automation improvements.

You have

• 2–4 years’ experience in CRM, email, or digital marketing (e-commerce, retail or quick commerce preferred).
• Hands-on experience with CRM platforms (e.g. Braze, Klaviyo, Customer.io).
• Confidence working with data to segment audiences and evaluate campaign performance.
• Strong attention to detail and the ability to juggle multiple priorities in a fast-paced environment.
• A commercial mindset and genuine interest in improving key business KPIs.
• Excellent written communication and collaboration skills.
• Basic HTML/CSS skills for email formatting tweaks.
• Experience with A/B testing and customer journey optimisation.
• Familiarity with data tools like Looker or Tableau.
• A creative eye for copy and content that connects with customers.

Benefits

• Company RSU’s (Company Shares)
• Private Medical + Dental cover
• Annual performance appraisal and bonus
• Employee Discount + FAM membership
• Career growth opportunities

Company Summary & EEOC Statement

Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.