CRM Officer

Edinburgh International Festival; City of Edinburgh; On-site; GBP 30,000 - 45,000; Full time

Job summary

A cultural organization seeks a Digital Marketing Specialist to develop and manage email marketing campaigns. Responsibilities include audience journey mapping, data integration, A/B testing, and performance tracking. This role requires collaboration with various teams and knowledge of marketing best practices. The position is temporary, full-time, from February 23 to September 4, with applications closing on January 26, 2026.

Responsibilities

• Deliver on the design and implementation of email marketing campaigns.
• Manage data integration between systems to ensure accurate customer information.
• Contribute to audience journey mapping with CRM Working Group.
• Create new automated emails and update existing email flows.
• Conduct A/B split tests on email elements to measure performance.
• Support brand campaigns for audience retention and growth.
• Build and maintain accurate email subscriber lists.
• Track and report on key email marketing metrics.
• Work closely with other departments for consistent messaging.
• Keep up to date with email marketing best practices and compliance.
• Develop and schedule SMS campaigns.

Job description

The Role

As part of the Digital and Communications team, you will be responsible for developing, executing, and analysing a joined‑up customer journey. You will manage and automate emails and SMS, craft engaging content, and optimise strategies.

Job Responsibilities and Deliverables

• Work with the Digital Experience Manager and Digital Officer to deliver on the design and implementation of email marketing campaigns.
• Manage data integration between Spektrix and DotDigital to ensure accurate customer information, booking data, and behavioural triggers between systems.
• With the CRM Working Group, contribute to audience journey mapping and incorporate email plans into the wider audience journeys.
• Create new automated emails and update existing email flows, including welcome series, pre and post‑show emails and triggered campaigns.
• Create compelling emails including copy, subject lines, design, images and CTAs.
• Conduct A/B split tests on different email elements (subject lines, content, design) to measure performance and identify areas for improvement.
• Support brand campaigns to deliver on shared objectives round new audiences, retention, recency, frequency and volume.
• Build and maintain accurate email subscriber lists, with the wider CRM Working Group, through segmentation to ensure targeted communication.
• Track and report on key email marketing metrics like open rates, click‑through rates, conversion rates, and ROI to assess campaign effectiveness.
• Work closely with other departments to ensure consistent messaging.
• Keep up to date with email marketing best practices, AI Tools, GDPR and compliance.
• Develop and schedule SMS campaigns in coordination with the Digital Team.

Employee Benefits

Closing date for applications: Monday 26 January 2026, 09:00am

Due to the high volume of applications received for this role, it is possible the job opening will close before the application closing date. We advise you to submit your application as soon as possible.

Funded by The City of Edinburgh Council and Creative Scotland.
Registered charity number SC004694.

Status

Temporary, full time (23 February to 4 September)