CRM Manager

Kubix Media Ltd.; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic digital marketing agency in the UK is seeking an experienced CRM Manager to drive customer retention through email and SMS strategies. The ideal candidate will have a strong background in CRM and lifecycle marketing, and hands-on experience with Klaviyo. This role involves executing and presenting strategies that enhance customer journeys and engagement. The company prioritizes a supportive work culture with opportunities for growth.

Benefits

Supportive work culture

Opportunities for professional growth

Collaborative team environment

Qualifications

• Minimum of 2 years of experience in CRM, lifecycle marketing, or email marketing.
• Proficient in Klaviyo or similar platforms.
• Hands-on proficiency in email template creation and automation setup.

Responsibilities

• Own and execute CRM strategies for email and SMS retention.
• Map customer journeys in Klaviyo and optimize touchpoints.
• Collaborate with designers and copywriters to ensure compelling campaigns.

Skills

CRM

Email marketing

Klaviyo

Segmentation

Automation

A/B testing

Job description

Overview

Journeys that keep customers coming back.

We’re looking for an eager CRM Manager to join our growing retention team. Someone who lives and breathes customer journeys, knows the ins and outs of Klaviyo, and has the knack for turning data into loyalty.

You’ll be shaping and executing strategies for a variety of eCommerce clients, helping them make the most of every touchpoint with their customers. If segmentation, automation, and experimentation excite you as much as the creative side of campaigns, this role’s got your name written all over it.

The Role

As a CRM Manager, you’ll be the go-to for all things email and SMS retention. You’ll balance strategy and execution, client conversations and creative collaboration. No two days will be the same. One moment you’ll be mapping out a customer journey in Klaviyo, the next you’ll be presenting results and recommendations to a client. You’ll work closely with designers, copywriters, and account managers across the marketing team to make sure our campaigns look as good as they perform.

Responsibilities

• Own and execute CRM strategies for email and SMS retention across multiple eCommerce clients.
• Map customer journeys in Klaviyo and optimize touchpoints to maximize loyalty and engagement.
• Collaborate with designers, copywriters, and account managers to ensure campaigns are visually compelling and perform well.
• Present results, insights, and recommendations to clients.

About You

• You're a natural communicator who builds trust quickly.
• You love spotting opportunities to test and iterate strategies.
• You're organised and detail-oriented.
• You're curious, collaborative, and creative.
• You see retention work as part of the bigger marketing picture.
• You love working with people: clients, creators, colleagues.

Skills / Qualities

• Minimum of 2 years of experience in CRM, lifecycle marketing, or email marketing (agency side preferred).
• Proficient in Klaviyo, or similar platforms.
• Skilled in segmentation, automation, and personalisation.
• Hands-on proficiency in email template creation and automation setup.
• Experience in managing email & SMS retention strategies (flows and campaigns).
• Confident in A/B testing and optimising strategies through experimentation.
• A natural communicator who can educate clients and colleagues alike.
• Strong organisational skills — you’ll be balancing multiple clients and projects.
• Up to speed on the latest retention trends and tech.

Bonus Points

• Shopify experience.
• Knowledge of loyalty, referral, subscription, or review programs.
• Experience working with creative teams or briefing designers/copywriters.
• Client-facing experience: presenting ideas, results, and opportunities.

Salary & How to Apply

Salary Expectations: We appreciate that showing a salary indication is helpful for you to know whether it works with your personal circumstances, and it can be extremely frustrating to keep something so important vague. But honestly? We’re in a position to consider a wide variety of experiences and salary levels for this role, so we’d rather discuss your experience and skills than try to set a salary bracket.

If you’re the best person for the role, then we’ll offer a salary that works. How Does That Sound?

Fancy yourself as our next CRM Manager? Now it's over to you. Simply submit an application and one of our team will be in touch.

What To Expect

Fancy working somewhere a little bit… well, different?

We’re one of the top tier Shopify agencies in the UK — and for good reason. Our clients trust us to deliver beautiful, considered designs in Shopify, and to market them in the most cost-effective manner possible.

But we’re more than just our awards and statuses. We’re a team of close-knit individuals, with over 100 collective years at Kubix. For an agency that just celebrated its 10th birthday, we think that’s pretty epic. From our breakfast club to our Champions of the Week where we nominate those who have stood out to us during the 9-5, we believe that a happy workforce makes for happy work.

If you think you’d like to step into an office that puts its people first, then we’re excited to hear from you. We Never Stop Growing - Together.