CRM & Lifecycle Marketing Manager

IFGlobal; Christchurch; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A fast-growing 3PL and fulfilment company in the UK is seeking a CRM & Lifecycle Marketing Manager to lead CRM management and lifecycle marketing efforts. You'll optimize customer journeys, driving engagement through personalized interactions and data-driven insights. Collaborating cross-functionally, you'll implement solutions to enhance client experiences and support the company's rapid growth. This role offers hybrid working and various benefits, including health plans and additional holiday entitlement.

Benefits

Health cash plan

20 days holiday + bank holidays

Birthday off

Company social events

On-site parking

Qualifications

• Experience in managing CRM systems and lifecycle marketing initiatives.
• Strong analytical skills to track and analyze performance across key metrics.
• Ability to collaborate with multiple teams to align customer journeys.

Responsibilities

• Take full responsibility for CRM management and lifecycle marketing.
• Build automated workflows for lead scoring, nurturing, and retention.
• Track and analyze performance to deliver insight-led recommendations.

Skills

CRM Management

Lifecycle Marketing

Data Analysis

Automation

Cross-functional Collaboration

Tools

HubSpot

Job description

IFGlobal is a fast growing 3PL and fulfilment business with operations across the UK, USA, and Europe. With a brand-new, state of the art warehouse at Aviation Park West, we’re scaling fast, and we want people who want to grow with us.

We’re looking for a hands on CRM & Lifecycle Marketing Manager to shape the way our clients experience IFGlobal. You’ll be at the heart of our growth, using data, automation, and insight to create meaningful, personalised interactions that build trust, drive engagement, and strengthen long term relationships. This is a chance to make a real impact on the business by turning complex customer journeys into seamless, value driven experiences.

The Role

Owning it

You’ll take full responsibility for CRM management and lifecycle marketing, ensuring every stage of the customer journey is optimised and measurable. From building automated workflows for lead scoring, nurturing, onboarding, retention, and upsell programs to maintaining data hygiene and lifecycle accuracy, you’ll keep HubSpot running as a highly effective engine for growth. You’ll track and analyse performance across key metrics, delivering insight‑led recommendations that improve conversion, accelerate time to value, and maximise customer lifetime value.

Succeeding Together

You’ll work closely with Sales, Onboarding, Partnerships, Product, and Account Management to ensure journeys are aligned, accurate, and effective. You’ll support lead handover, pipeline visibility, and sales enablement, providing the insights, workflows, and content teams need to convert and retain clients. By fostering cross‑functional collaboration, you’ll help the business succeed together.

Going Above & Beyond

You’ll challenge the status quo, experiment with new approaches, and push the boundaries of what CRM and lifecycle marketing can achieve. You’ll anticipate client needs, optimise journeys proactively, and take initiative to implement creative solutions that exceed expectations. By continuously learning and improving, you’ll deliver a seamless, value driven digital experience that drives engagement, loyalty, and revenue growth while setting the standard for excellence across the business.

Working Pattern

• 08:30am-17:30pm
• 8‑hour shifts on a rota across Sunday to Saturday
• 40 hours per week
• Hybrid – Hurn and Christchurch Office

Benefits

• Health cash plan
• 20 days’ holiday + bank holidays (increasing with service)
• Your birthday off
• Company social events
• On‑site parking

If you’re ready to own it, succeed together, and go above and beyond, we want to hear from you.