CRM Lifecycle Manager | Braze Journeys & Win-Back Master

Blue Light Card Ltd; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading organization enhancing member engagement is seeking a CRM Lifecycle Manager in Greater London. This role focuses on designing and delivering data-led lifecycle journeys to improve member engagement and retention. The ideal candidate will have strong expertise in lifecycle CRM, particularly using Braze, alongside an analytical mindset to drive campaign performance. Flexible working arrangements are promoted, with a supportive company culture fostering growth and inclusivity.

Benefits

Hybrid working and flexible hours

25 days annual leave plus a birthday day off

Generous BUPA medical insurance

Employee assistance programme

Onsite gym at HQ

Qualifications

• Strong lifecycle CRM experience focused on reactivation and churn prevention.
• Hands-on expertise with Braze and HTML to enhance dynamic content.
• Experience delivering email and push notification campaigns.

Responsibilities

• Own the planning and optimisation of lifecycle CRM campaigns.
• Design automated journeys in Braze using data.
• Monitor campaign performance and iterate journeys.

Skills

lifecycle CRM experience

Braze expertise

analytical mindset

collaborative approach

Tools

Braze

HTML

Job description

A leading organization enhancing member engagement is seeking a CRM Lifecycle Manager in Greater London. This role focuses on designing and delivering data-led lifecycle journeys to improve member engagement and retention. The ideal candidate will have strong expertise in lifecycle CRM, particularly using Braze, alongside an analytical mindset to drive campaign performance. Flexible working arrangements are promoted, with a supportive company culture fostering growth and inclusivity.