Creative Technologist - Generative AI & Innovation - Advertising Production Agency

McCann Worldgroup Canada Inc.; City of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global creative communications agency is seeking a hands-on builder to innovate in creative production technology. This hybrid role involves supporting significant UK advertisers and enhancing creative outputs through advanced tools and workflows. Ideal candidates will have experience with GenAI pipelines and a passion for exploring new technologies. Join a collaborative environment that prioritizes growth and creativity.

Benefits

Flexible working hours

Onsite massages

Free breakfast and snacks

Cycle to Work scheme

Training and development opportunities

Birthday off

Qualifications

• Solid experience in a creative technology or digital operations role.
• Demonstrated experience managing machine learning or GenAI pipelines.
• Ability to translate technical workflows into actionable guidance.

Responsibilities

• Research emerging technologies related to creative production.
• Run tests and proofs of concept for evaluation.
• Support deployment of new tools from experimentation to rollout.
• Conduct onboarding and training sessions for internal teams.
• Monitor tool performance and gather feedback for improvements.

Skills

Curiosity

Collaboration

Solutions driven

Strong communication

Organizational skills

Tools

GenAI tools

AWS

GCP

Adobe CC

Figma

Unreal

Job description

Permanent role

Hybrid working from our client’s office in Blackfriars/London, plus work from Craft/ Liverpool Street/London, and WFH

Please only apply if you have the right to work in the UK and can work onsite in London

WHO WE ARE

We are a creative communications agency with the spirit and passion of a boutique and the rock-like support of the world’s biggest advertising network. We explore strange new worlds, seek out new life forms and boldly go where no one has gone before in the dogged pursuit of compelling and impactful work which transforms the brands in our care.

Working with us is a little like taking a journey into the unknown – with a massive safety net around you. We encourage an entrepreneurial approach in all that we do and believe that the best ideas can come from anyone – and anywhere. We’ll give you the tools and the support you need to build your career and only ask that you bring us your passion, commitment and energy to make a difference.

Role Overview

This role sits at the intersection of creative production, technology, innovation, and scalable systems design. You will be a hands‑on builder responsible for scouting, testing, implementing, and optimising tools and workflows that power advanced creative outputs across the agency.

You will support one of the UK’s biggest advertisers while also contributing to our global innovation ecosystem, bridging R&D and production, turning exploratory ideas into reproducible, deployable solutions.

Your work will help shape the technical infrastructure behind next‑generation creative production, and you will play a key role in embedding a culture of curiosity, experimentation, and operational excellence.

Key Responsibilities

• Research emerging creative, production, and GenAI technologies (e.g., diffusion models, automation platforms, collaboration tools).
• Run hands‑on testing, pilots, and proof‑of‑concepts to evaluate relevance and usability.
• Regularly audit existing workflows and tools to identify optimisation opportunities.
• Help implement, manage, and optimise GenAI pipelines including diffusion models, LoRA training, embeddings, and video generation.
• Oversee end‑to‑end deployment of new tools, from experimentation to production‑ready rollout.
• Support and maintain GPU infrastructure across cloud platforms (AWS, GCP), local machines, and inference environments.
• Create SOPs, templates, documentation, and workflow standards to ensure reliable, scalable adoption.
• Lead dataset preparation, training runs, QA, and asset versioning in secure and private environments.
• Ensure workflows meet production standards for controllability, reproducibility, and ethical data use.
• Work with cross‑functional teams to align pipelines with real‑world production and client needs.

Team Training & Enablement

• Design and deliver onboarding, training sessions, demos, and “Tech Talks” to upskill internal and client teams.
• Build and maintain an internal knowledge hub with FAQs, best practices, and troubleshooting guides.

Client & Stakeholder Engagement

• Serve as a trusted advisor to clients—auditing their workflows, recommending suitable tools, and supporting adoption strategies.
• Participate in pitches and strategic presentations to showcase technical innovation capabilities.
• Collaborate with global innovation hubs to share learnings and evolve cross‑regional standards.

Operational Excellence & Support

• Act as a go‑to contact for tool or pipeline‑related queries.
• Monitor tool and workflow performance, gathering feedback to improve usability, efficiency, and cost‑effectiveness.
• Support vendor negotiations, licence management, and infrastructure utilisation.

Innovation Strategy & Prototyping

• Collaborate with leadership to evolve the creative technology and GenAI roadmap.
• Lead internal innovation initiatives and exploratory R&D, turning ambiguous briefs into structured, testable prototypes.
• Build internal tools using no‑code/low‑code platforms and lightweight technical frameworks.

Measurement & Reporting

• Define and track KPIs to measure tool and pipeline impact (e.g., productivity, cost savings, creative quality).
• Conduct post‑rollout reviews and user satisfaction surveys.
• Provide regular insights and recommendations to leadership.

Key Requirements

Experience

• Solid experience in a creative technology, innovation, production, or digital operations role (agency or production environment preferred).
• Demonstrated experience building and managing machine learning or GenAI pipelines.
• Hands‑on exposure to both internal and client‑facing environments.
• Background in VFX, post‑production, studio workflows, or 3D (Blender, Unreal) is a plus.

Technical Skills

• Strong proficiency with GenAI tools and frameworks: ComfyUI, HuggingFace, LoRA, embeddings, and diffusion workflows.
• Familiarity with cloud infrastructure and orchestration: AWS, GCP, Lambda, Lightning.ai, or similar.
• Understanding of production pipeline needs: asset management, versioning, data ethics, and controllability (e.g., control nets).
• Working knowledge of creative and production tools such as Adobe CC, Figma, Frame.io, Notion, Miro.
• Ability to translate complex technical workflows into simple, actionable guidance.

Mindset & Soft Skills

• Curious, collaborative, and solutions driven.
• Comfortable navigating ambiguity and testing multiple approaches rapidly.
• Strong communicator able to bridge technical and non‑technical teams.
• Organised, proactive, and capable of managing multiple initiatives simultaneously.
• Passionate about emerging technologies, operational rigour, and real‑world impact.

What You’ll Get

• A central role shaping the future of creative production within a global innovation ecosystem.
• Direct collaboration with leading experts across AI, production, engineering, and creative disciplines.
• The opportunity to design and scale next‑generation tools and pipelines for high‑profile brands.
• Access to cutting‑edge infrastructure, talent, and experimentation environments.
• A flexible, supportive workplace that encourages exploration, invention, and growth.

Minimum Requirements to apply

• Solid number of years’ experience within a creative, production, innovation, or digital operations role (agency or production environment preferred).
• Hands‑on experience implementing or managing tools across creative workflows.
• Demonstrated experience building and managing machine learning or GenAI pipelines.
• Hands‑on exposure to both internal and client‑facing environments.
• Background in VFX, post‑production, studio workflows, or 3D (Blender, Unreal) is a plus.

More than just a paycheck…

• Three ‘Time Well Taken’ days throughout the year where we switch off collectively with our MWG UK partner agencies.
• A hybrid way of working.
• Access to on‑site massages, haircuts and manicures as well as cuddles from furry friends (we're a dog friendly office).
• Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space.
• Monthly agency get‑togethers focused around moments that matter.
• Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external partnerships with NABS and the IPA.
• Your birthday off – because who wants to work on your birthday?
• A Cycle to Work scheme and facilities including showers and hair styling appliances.
• Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice.

Craft is a disability‑confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for the role. Exceptions may apply if due to the volume of applications, we are not able to interview all eligible candidates who qualify under the scheme. If you have a disability, we want everyone to feel at ease when going through our recruitment process. We are working to make our website and processes more accessible; if you encounter any issues and would like this information in an alternative format, or if you need further support with your application, please contact us at [e-mail] for any adjustments you may need to perform at your best.

At Craft, we bring assets to life at speed and scale across languages, channels & cultures. We are a global, borderless network of over 1,300 creative makers and problemsolvers and our approach to content creation is informed by data and powered by emerging production technology. Our work has earned awards and recognition at Cannes, the Effies, CLIOs and more.