Content Technology Lead

Dentsu International; City of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading global marketing agency in London is looking for a Content Technology Lead to develop content technology solutions. This role includes guiding pre-sales efforts, collaborating with digital platform specialists, and driving revenue growth through innovative solutions. Applicants should have over 6 years of relevant experience in content technology and pre-sales pursuits.

Qualifications

• 6+ years’ experience in content technology, CMS/DAM, or digital platform leadership.
• Proven expertise across CMS, DAM, and content orchestration platforms.
• Experience leading pre-sales pursuits (£1M+ opportunities) in content technology or adjacent fields.

Responsibilities

• Lead solutioning for content ecosystems (DAM, CMS, headless/composable ecosystems).
• Translate technical capabilities into clear client outcomes.
• Act as an advisor to CMOs, CIOs, and Digital/Content leaders.

Skills

Content supply chain design

Digital asset management (DAM)

Content management systems (CMS)

Adobe Experience Manager

Sitecore

Optimizely

AI content generation

Leadership

Client engagement

Job description

**Job Description:**The Content Technology Lead will play a key role in developing Merkle’s content technology solutioning capability within the Design Experience, Content Platforms & Commerce (DXC) solutions team. This role will connect content supply chain strategy, digital asset management (DAM), content management systems (CMS), and dynamic content delivery platforms to deliver scalable, personalised, and measurable customer experiences.Combining strategic advisory and hands-on pre-sales leadership, the Content Technology Lead will guide RFPs and proactive solutioning, while ensuring Merkle stays ahead of innovation in content platforms (Adobe Experience Manager, Sitecore, Optimizely, Bynder, composable CMS/DAM) and AI-driven content technologies. Crucially, this role will identify and convert monetisation opportunities from vendor product launches and roadmap innovations into differentiated client propositions.As part of the DXC team, the Content Technology Lead will work alongside Experience Design, Commerce, CRM, Loyalty, and Orchestration specialists to ensure content technology is fully embedded into end-to-end experience transformation solutions.## **Key Objectives****Revenue Growth**Co-own Revenue Growth opportunities across Net-New Logo and Existing Clients.Contribute to client renewal strategies and account expansion plans focused on content technology enablement.**Content Technology Solution Leadership**Lead solutioning for content ecosystems (DAM, CMS, headless/composable ecosystems).Design frameworks that enable content reuse, personalisation at scale, and omnichannel activation.Ensure solutions align with experience design, commerce, and CRM transformation strategies.**Pre-Sales Excellence**Own and contribute to the content technology dimension of RFPs, RFIs, and major pitches.Translate technical capabilities (content workflows, governance, AI content generation, dynamic rendering) into clear client outcomes (speed-to-market, efficiency, personalisation ROI).Build reusable playbooks, accelerators, and demos that scale across pursuits.**Innovation & Product Evolution**Stay informed of vendor roadmaps and quarterly product releases across Adobe, Sitecore, Optimizely, Bynder, and emerging AI-driven content platforms.Identify monetisation opportunities from new product launches and embed them into GTM offerings.Partner with vendors to co-create GTM propositions, industry thought leadership, and joint client solutions.**Client Advisory & Market Engagement**Act as a advisor to CMOs, CIOs, and Digital/Content leaders on modern content supply chains and experience platforms.Lead roadmap workshops to help clients evolve content maturity and connect platforms with business outcomes.Represent Merkle externally at content platform partner events and industry forums.**Team Leadership & Capability Development**Contribute to building a high-performing community focused on content technology and pre-sales excellence.Support enablement and certification growth across key platform ecosystems.Foster a culture of innovation, collaboration, and measurable client impact across the DXC solutions team.## ## **Key KPIs*** **Growth Impact**: Contribution to new business revenue and existing account expansion, delivering in excess of £3M net-new revenue in 2026* **Solution Reuse & Scalability:** Percentage of solutions re-used across accounts and markets.* **Customer Impact**: Evidence of transformation outcomes delivered to clients (NPS, cost-to-serve reduction, revenue uplift).* **Win Rate**: Improvement in RFP / pitch win rates.* **Team Engagement & Development**: Measured through internal engagement surveys and career progression of team members; as well as shoring strategy and cross-border teaming## **Core Competencies & Experience*** **Content Platform Expertise** + Proven expertise across CMS, DAM, and content orchestration platforms (Adobe AEM, Sitecore, Optimizely, Bynder, etc.). + Strong knowledge of content supply chain design, governance, and omnichannel delivery.* **Pre-Sales & Solutioning** + Experience leading pre-sales pursuits (£1M+ opportunities) in content technology or adjacent fields. + Skilled at translating platform features into business outcomes and ROI-driven cases.* **Innovation & Ecosystem Awareness** + Strong awareness of vendor product roadmaps and quarterly releases. + Ability to identify monetisation opportunities from AI-driven content supply, automation, and composable architectures.* **Commercial Acumen** + Experience structuring content technology solutions into commercially viable business cases. + Proven ability to influence pipeline growth and improve win rates.* **Client Engagement** + Executive presence with senior stakeholders across marketing, digital, and technology functions. + Confident facilitator of roadmap and operating model workshops.* **Leadership** + Experience building, mentoring, and scaling pre-sales content platforms communities + Collaborative operator who thrives at the intersection of design, content, commerce, and CRM.## **Ideal Candidate Profile*** 6+ years’ experience in content technology, CMS/DAM, or digital platform leadership.* Deep ecosystem experience with Adobe, Sitecore, Optimizely, or composable content vendors.* Demonstrated success embedding content technology into end-to-end transformation programme’s.* Strong record of solutioning success in complex pre-sales opportunities.* Future-oriented: excited by AI content generation, agentic supply chains, and dynamic content orchestration.#LI-GH #LI-Hybrid #LI-Dentsu**Location:**London**Brand:**Merkle**Time Type:**Full time**Contract Type:**Permanent