Content Strategist

Hook Technology Limited; City of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A forward-thinking tech company seeks a Creative Content Strategist to develop and execute content strategies that engage audiences and drive growth. This role involves creating high-impact content across formats, optimizing for SEO, and collaborating with various teams. Candidates should have exceptional writing skills, a solid understanding of SEO principles, and experience with marketing automation tools. The company offers 27 days of holiday, stock options, private health insurance, and the flexibility to work remotely or from the office in London.

Benefits

27 days holiday plus bank holidays

Generous stock options

Private health insurance

Flexible wellness allowance

Annual development budget

Flexible working environment

Best equipment for work

Qualifications

• Exceptional writing and editing skills.
• Solid understanding of SEO principles.
• Experience with marketing automation tools.
• Strong analytical mindset.

Responsibilities

• Build and evolve content strategy aligning with marketing goals.
• Create various content types like blogs and videos.
• Optimize content for SEO to ensure discoverability.
• Collaborate with cross-functional teams for insights and stories.
• Analyze performance using tools like Google Analytics.

Skills

Writing and editing

SEO principles

Marketing automation tools

Data analysis

Tools

HubSpot

Google Analytics

Job description

About Hook
We’re building the future of customer growth. At Hook, we use AI and Machine Learning to help businesses predict revenue with accuracy, drive customer loyalty, and capture massive value from their existing customers.

The Role
We’re looking for a creative, strategic Content Strategist to help shape the next phase of Hook’s content engine. You’ll play a pivotal role in developing and executing a content strategy that engages our audience, drives inbound demand, and strengthens Hook’s position as a thought leader in the customer growth space.

Reporting directly to our VP, Customer Growth, you’ll create high‑impact content across multiple formats, from whitepapers and reports to blogs, eBooks, newsletters, and social media (including video). You’ll combine creativity and storytelling with analytical thinking and SEO know-how to craft content that doesn’t just attract attention, but delivers measurable business results. If you’re someone who loves connecting ideas with audience insights, who gets excited about experimenting with new formats and finding fresh ways to tell a story, this is your opportunity to make a visible impact in a fast‑growing, collaborative team.

What You’ll Be Doing

• Build and evolve our content strategy: shape the narrative and ensure content aligns with our broader marketing and growth goals.
• Create outstanding content: produce and manage a mix of thought leadership, educational resources, and campaign‑driven content (blogs, whitepapers, case studies, videos, newsletters, etc.).
• Optimise everything for SEO: write with both humans and algorithms in mind, ensuring our content is discoverable and impactful.
• Develop and execute social content plans: craft channel‑specific narratives that engage our audience and drive conversations.
• Write for paid campaigns: deliver compelling copy for paid social and digital ads.
• Collaborate across teams: work closely with product, sales, and customer teams to uncover insights, stories, and opportunities for new content.
• Liaise with freelancers: manage external contributors for design, video, and other creative needs.
• Analyse and report on performance: use tools like Google Analytics and HubSpot to measure content impact and feed learnings back into strategy.
• Stay plugged into communities: engage in relevant forums and online spaces to build Hook’s visibility and authority.

Who We’re Looking For

• Exceptional writing and editing skills, with a knack for adapting tone and style to different audiences and formats.
• Solid understanding of SEO principles and best practices for optimisation.
• Experience using marketing automation tools (HubSpot experience a plus).
• Strong analytical mindset, you know how to read data and use it to make better creative decisions.
• A self‑starter who thrives in a collaborative, fast‑paced environment.

Benefits

• 🏖️ 27 days holiday (option to buy and sell holiday) + bank holidays
• 📈 Generous stock options
• 🏥 Private health insurance so you can get the best care you need
• 🧘 Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food
• 📚 Annual learning & development budget for every employee
• 🏢 Flexible working – we’ll all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street
• 💻 The best equipment for everyone to work with