Business Development Representative (BDR)

Personio GmbH; England; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading HR technology firm in the UK seeks a Business Development Representative to drive sales and nurture prospects across the EMEA region. The ideal candidate will have over 2 years of experience in sales roles, strong communication skills, and a proactive mindset. Responsibilities include lead generation, fostering relationships with medium and large enterprises, and collaborating closely with the Sales and Marketing teams. This position offers a competitive salary and opportunities for significant impact within a dynamic scale-up environment.

Benefits

Competitive salary

Stock option plan

Fully paid pension plan

Qualifications

• 2+ years of experience as a BDR/SDR with a strong track record.
• Ability to handle objections with resilience and professionalism.
• Experience prospecting into medium and large enterprise organizations.

Responsibilities

• Prospect and qualify new leads across various industries.
• Engage with medium and large enterprises to build B2B relationships.
• Own the early sales process including market research and lead generation.

Skills

Strong communication skills

Proactive and energetic approach

Fluency in English

Tools

HubSpot

Salesforce

Apollo

Job description

Business Development Representative (BDR)

Permanent employee,Full-time· United Kingdom, Amsterdam

About us

Crunchr is the People analytics platform for forward-thinking HR teams. Our team has been built with the same attention and care as our product, and we value motivated and impact-driven team players. For more information about us, you can visit the Crunchr career page .

Some context about the role

As a Business Development Representative at Crunchr, you will be at the forefront of our commercial efforts. You will engage with potential customers across industries, spark meaningful conversations, and open the door for organizations to discover the impact of People Analytics. You will play a key role in building our sales pipeline and strengthening our presence across the EMEA market.

Specifically, you will report to the Sales Director Europe, and work together with the commercial team in Europe and the US. You don’t need to be a People Analytics expert - we will help you become one! What matters is curiosity, ambition, and the drive to challenge yourself as you grow within our global business.

Some of your responsibilities will be:

• Prospect and qualify new leads across a variety of industries, such as manufacturing, logistics, transportation, IT, and more.
• Engage with medium and large enterprise organizations across EMEA, building valuable B2B relationships.
• Own the early stages of the sales process, including market research, lead generation, lead validation, and needs discovery.
• Conduct outreach via multiple channels (email, phone, social, events) with creativity and consistency.
• Collaborate closely with Sales and Marketing to refine messaging and improve conversion rates.
• Receive thorough onboarding and continuous training, supporting fast development and strong early results.
• Thrive in a fast-paced, international environment, working with well-known global brands.

What we expect from you

MUST HAVE

• 2+ years of experience as a BDR/SDR with a strong performance track record.
• Excitement about working in Sales and HR Tech, and willingness to learn both business and technical value propositions.
• Strong communication skills and confidence in engaging with various stakeholders.
• Ability to handle objections with resilience and professionalism.
• Proactive, energetic, and enthusiastic approach to daily work.
• Ability to work independently, manage priorities, and take initiative.
• Fluency in English.
• A team-player mentality — we succeed together.

NICE TO HAVE

• Experience prospecting into medium and large enterprise organizations, especially in the EMEA region.
• Familiarity with CRM tools or outreach platforms (e.g., HubSpot, Salesforce, Apollo).
• Previous experience in HR Tech or SaaS environments.
• Creativity and ambition to shape Crunchr’s outreach strategy and processes.
• Achievements or activities showing ownership, drive, or leadership.

What you can expect from us

• A role in which you can have great impact, you'll be part of a scale-up that is building something big!
• Competitive salary and secondary conditions like a stock option plan and a fully paid pension plan.