Business Account Manager

General Mills, Inc.; Uxbridge; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A multinational food company seeks a driven Business Account Manager in Uxbridge to enhance retail partnerships and drive brand growth. The role involves leading Joint Business Planning, optimizing promotional strategies, and working cross-functionally to implement customer-led initiatives. Ideal candidates will have FMCG experience, strong commercial instincts, and a track record of delivering results. The position offers a hybrid work model and various employee benefits.

Benefits

Bonus scheme

Health & dental insurances

Free Headspace account

Enhanced pension contributions

Subsidised canteen

Extra days for volunteering

Qualifications

• Experienced FMCG Account Manager with a strong track record of delivering results.
• Ability to turn data into compelling stories.
• Strong grasp of category dynamics and influencing skills.

Responsibilities

• Lead Joint Business Planning, negotiating annual JBPs.
• Deliver accurate volume and financial projections.
• Manage trade spend for promotional ROI.
• Understand customer strategies and shape growth plans.
• Provide insights for category expansion.
• Adapt winning account strategies as markets evolve.
• Execute customer-specific initiatives effectively.
• Collaborate across teams to align strategies.

Skills

Commercial instincts

Negotiating skills

Strategic thinking

Cross-functional collaboration

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen‑Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever‑changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

About The Role

We’re looking for a high‑performing Business Account Manager to lead key retail partnerships and drive the growth of our brands. You’ll be the face of the business to your customer — accountable for sales, share, profit, and building strong commercial relationships. This role calls for energy, ambition, and sharp commercial thinking — someone who can negotiate brilliantly, forecast accurately, influence internally, and create customer intimacy that drives mutual success. You’ll work closely with Marketing, Category and Supply Chain, shaping strategies that win in market.

What Your Role Is

As Business Account Manager, your work will focus on driving profitable growth, strengthening customer partnerships, and delivering flawless execution. You will:

• Lead Joint Business Planning — shaping and negotiating annual JBPs and delivering agreed sales, margin, and growth targets.
• Own Forecasting & S&OP — delivering accurate monthly volume and financial projections with clear visibility to the business.
• Maximise Promotional ROI — managing trade spend, driving profitability, and securing strong activation and visibility in‑store.
• Champion the Customer & Shopper — deeply understand their strategies, priorities, and needs — and translate these internally to shape aligned growth plans.
• Drive Category Thought Leadership — bringing insights and influence to help customers see the full potential of our categories.
• Build & Adapt Winning Account Strategies — with the agility to adjust plans as the market evolves.
• Deliver Outstanding Execution — working closely with internal teams to unlock customer‑specific initiatives and best‑in‑class implementation.
• Work Cross‑Functionally to Win Together — partnering with Marketing, Supply Chain, Finance, and others to bring customer‑led strategies to life.

What You Will Bring To The Team

You’re an experienced FMCG Account Manager with a strong track record of delivering results — someone who combines sharp commercial instincts with strategic thinking and relationship depth. You’re just as comfortable in meetings as you are in the numbers, able to turn data into compelling stories that inspire action and unlock growth. With a strong track record of delivering results, you bring sharp negotiating skills, a strong grasp of category dynamics, and the ability to influence at every level. You thrive in cross‑functional environments, using your commercial acumen and entrepreneurial mindset to spot opportunities, shape strategies, and drive mutual success.

What’s in it for you?

Work with Heart

Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing

We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus

Our people are at the heart of what makes General Mills great, so when goals are reached, you’ll be rewarded through our bonus scheme.

Health & Dental Insurances

All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave

Every family is unique. Our approach allows every family to have the opportunity to spend quality time‑off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer‑to‑peer recognition and discount platforms, 2 extra days for volunteering work, and more…

Great Place To Work

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Sales and Business Development

Industries

Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing