Brand Lead

Work.Life; Greater London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading flexible workspace provider is seeking a Brand Lead to elevate its brand during a pivotal growth moment. This role involves shaping brand strategy and storytelling, enhancing member experiences, and building community engagement. The ideal candidate will possess extensive brand leadership experience, a lifecycle mindset, and a passion for creative direction. In a supportive environment, you'll drive initiatives that foster brand loyalty while collaborating with various departments to ensure a cohesive brand narrative across all touchpoints.

Benefits

Wellness package

Team joy budget

Quarterly socials

Training and development opportunities

Qualifications

• Proven ability to build brand strategy from company objectives.
• Experience with customer journey and loyalty programmes.
• Track record of creating brand love through culture and community.

Responsibilities

• Lead the evolution of brand positioning and narrative.
• Design human-first brand experiences across the lifecycle.
• Develop initiatives that deepen member engagement and retention.

Skills

Brand leadership

Community and experience thinking

Creative drive

Collaboration and communication

Job description

Location: London (Hybrid, min 3 days in Office) Salary: £55,000–£65,000 (Based on Experience) Reports to: Marketing Director

Work.Life is a flex workspace provider for businesses who care about people. We believe that happy teams deliver measurable benefits for businesses. That’s why everything we do, from workspace design to delivering a best-in-class personal service, is designed to create happy working environments. We have shared workspaces across London, Reading and Manchester; with 8,000+ members; and an amazing team of nearly 70 Work.Lifers who share our ambition to redefine the workspace experience for the better.

About the Role

We’re looking for a Brand Lead to elevate Work.Life’s brand at a pivotal moment in our growth. This role is for someone who wants to shape a brand people genuinely care about, in a sector that’s constantly evolving. You’ll have the space to put your own stamp on an established, well-known business and find new, more engaging ways to tell our story and bring it to life.

This is a role with genuine influence across the entire business, shaping how we show up externally, but also in how our members experience, love, and advocate for us every day.

This role blends brand strategy, storytelling, experience design, and community building. You’ll shape how our brand is expressed across every stage of the member journey: awareness → enquiry → joining → experience → loyalty → renewal → advocacy. You’ll ensure Work.Life’s brand is felt consistently inside our spaces, across our communications, and throughout our culture.

Work.Life is on a mission to make people’s work-lives happier and was so for 10 years. Our competitive advantage lies in our ability to connect emotionally and build lasting relationships with our members. As Brand Lead, you’ll be the custodian of that emotional connection, ensuring our brand stands out in a crowded market, our story resonates with our audience, and is lived meaningfully through experience and community.

This is a rare opportunity to build a brand from the inside out. You’ll partner closely with Marketing, Operations, Sales, and People teams to strengthen our community, drive retention, and turn members into advocates who proudly champion Work.Life.

What you’ll be responsible for

Brand Strategy and Leadership

• Lead the evolution of Work.Life’s brand positioning, narrative, and identity to ensure it is distinctive, grounded in member insight, and compelling to rational business leaders making significant investment decisions about where their teams work.
• Create clarity and alignment across the business around what our brand stands for, and ensure it is consistently expressed through behaviour, experience, and communication.
• Build strong partnerships with internal teams and external creative partners to deliver work that inspires pride, belonging, and commercial impact.
• Strengthen how Work.Life presents itself to landlords by creating a compelling, commercially credible brand narrative that improves our win rates, accelerates acquisitions, and positions us as the operator of choice for high quality buildings.

Brand Experience Across the Full Lifecycle

• Design and deliver a human-first brand experience across the full lifecycle, ensuring a consistent brand experience across all stages: awareness → enquiry → onboarding → day-to-day life in our spaces → loyalty → renewal → advocacy → departures.
• Shape the in-space brand experience, from environmental cues to rituals, signage, moments of delight, and community touch points, creating a sense of belonging that supports renewal decisions and reduces churn.
• Partner with Operations and People teams to embed brand into onboarding, service standards and daily routines.

Community, Retention and Advocacy

• Develop brand-led initiatives that deepen engagement, strengthen relationships, and encourage members to stay longer.
• Build and manage advocacy programmes (e.g. ambassador networks, referral engines, member stories) that turn members into passionate champions of Work.Life.
• Elevate our Leaders and community ecosystem, ensuring events, content, and experiences deliver value, connection, and shared purpose.
• Champion the member voice: continuously capture, interpret, and act on insight to improve experiences and strengthen our emotional connection.

Creative Direction and Execution

• Elevate the quality and consistency of our creative output across all channels, ensuring everything we produce feels distinctly Work.Life.
• Lead integrated brand campaigns across digital, out-of-home, in-space, partnerships, and experiential channels that spark conversation and build brand affinity.
• Guide and inspire designers, copywriters, photographers, and creators to produce work that is bold, meaningful, and commercially effective.

Brand Measurement and Impact

• Define and report on the health of the brand, including awareness, sentiment, loyalty, retention, advocacy, and community engagement.
• Use insight and data to guide decision making, measure the impact of brand initiatives, and identify new opportunities for growth.
• Ensure that brand drives measurable outcomes across awareness, leads, revenue, retention and NPS.

Your Skills

• Brand leadership: Proven ability to build brand strategy directly from company objectives and commercial priorities, using insight, storytelling, and experience design to drive growth, retention, and competitive advantage.
• Lifecycle mindset: Extensive experience shaping end-to-end customer journeys, designing loyalty programmes, and turning customers into long-term advocates autonomously and strategically.
• Community and experience thinking: You’ve been the driving force behind the creation of brand love through culture, community, and memorable interactions, not just campaigns.
• Creative drive: An imaginative thinker who generates fresh ideas, and brings concepts to life with strong creative execution.
• Commercial acumen: Ability to translate brand work into commercial outcomes through reporting, data-driven decision making and business cases.
• Multi-channel expertise: Experience planning and executing integrated brand campaigns that span online and offline channels, from digital and content to in-space experiences, and strategic partnerships.
• Collaboration and communication: A natural collaborator who influences and unites teams around a shared brand vision.

Why you’ll love Work.Life

Work happiness is our passion, and this starts with our own team. We offer a supportive working environment, plenty of training and development opportunities, competitive salary, monthly wellness package, team joy budget, quarterly socials and more, so you can work happier.

At Work.Life, we’re committed to providing an inclusive environment for our team and our members, as we believe that diversity breeds a more innovative, creative, and caring culture. We’re an equal opportunity employer. Everyone who applies to Work.Life will be considered for employment without attention to race, age, ethnicity, religion, sexual orientation, gender, family or parental status, or disability status. Ready to join the Work.Life way? We’re excited to hear from you. Here’s our Privacy Policy – by applying for this job you accept how we will use your data.