Brand Director

Ccpgames; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A global gaming company seeks a Brand Director to shape the marketing strategy for EVE Vanguard. Responsibilities include defining brand vision, executing global initiatives, and driving marketing campaigns. The ideal candidate will have a strong history in the gaming industry and a data-focused mindset. Benefits include a multicultural environment, free meals, flexible hours, and comprehensive medical and dental insurance.

Benefits

Free lunches, drinks, and snacks

Flexible work hours

Employer contributory pension plan

Life insurance

Private medical and dental insurance

Annual commuting allowance

Monthly internet allowance

Annual fitness allowance

Performance sharing plan

Qualifications

• Proven success in marketing or branding teams, including launching a game title.
• Ability to execute both long-term vision and daily tasks effectively.
• Adaptability to rapidly changing environments and market conditions.

Responsibilities

• Define and execute brand and marketing strategy for EVE Vanguard.
• Lead global brand initiatives ensuring impactful messaging.
• Use research and analytics to identify growth opportunities.
• Oversee integrated marketing campaigns across various channels.
• Monitor KPIs and metrics for brand strategy effectiveness.
• Manage relationships with external agencies.
• Communicate brand vision in executive meetings and events.

Skills

Success in the games industry

Experience with live-service or MMO games

Strategic, data-focused mindset

Effective collaboration skills

Proactive problem-solving approach

Job description

Brand Director

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Description

CCP Games is looking for a Brand Director to guide the global brand and marketing strategy for EVE Vanguard, helping shape how players discover and experience our newest addition to the EVE universe. If you bring a thoughtful, collaborative, and data-informed approach to marketing—and an excitement for sci‑fi and live‑service games— we’d love to hear from you.

Key Responsibilities

• Define and execute a high‑level brand and marketing strategy that aligns with the overarching business goals of EVE Vanguard.
• Lead global brand initiatives and ensure consistent, impactful messaging across all channels.
• Use market research and analytics to guide decisions and identify growth opportunities.
• Oversee integrated marketing campaigns across digital, social, traditional, and direct channels.
• Establish and monitor key performance indicators (KPIs) and metrics to assess the effectiveness of brand strategies. Serve as an experienced leader, fostering a culture of collaboration and innovation across marketing, product development, and other key departments.
• Manage high‑level relationships with external agencies and strategic partners, and run collaborative projects that enhance brand value.
• Represent the company’s branding interests in executive meetings and industry events, articulating the brand’s vision and strategies effectively to stakeholders and the public.

\3>Skills, Knowledge and Expertise

• Demonstrated success in the games industry, including bringing at least one title to market and contributing to high‑performing marketing or branding teams.
• Experience with live‑service, MMO, or sandbox games is a plus.
• Strategic, data‑focused mindset with the ability to execute both long‑term vision and daily delivery.
• High level of agility and adaptability — thrives in changing environments, rapidly tests new, embraces experimentation, and adjusts strategies based on player behaviour, data, or shifting market conditions.
• Effective collaboration skills and a passion for gaming—especially sci‑fi and player‑driven worlds.
• Entrepreneurial, proactive approach to problem‑solving and innovation.

Benefits

• The inspiring challenge of working on a pioneering, ambitious project with great coworkers.
• An opportunity to learn and grow within an international company.
• A multicultural work environment that encourages growth, creativity, and innovation
• Free lunches, drinks, and snacks in the office
• A family friendly work environment with flexible work hours
• Employer contributory pension plan
• Life Insurance
• Private medical and Dental Insurance for you and your family
• Annual Commuting Allowance
• Monthly Internet Allowance
• Annual Fitness Allowance
• Discretionary quarterly and annual performance sharing plan