Brand Content Creator (Social)

Notbasics; United Kingdom; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A clean fashion brand is seeking a Social Content Creator to manage and develop their social media presence mainly on Instagram and TikTok. The ideal candidate will have over 3 years of experience in social content creation, showcasing strong photography and video skills. This role offers creative ownership and the chance to work closely with founders in a dynamic team environment. The position is hybrid, requiring 2-3 days in London, with a salary range of £35,000–£40,000. Apply via email with your CV and portfolio.

Benefits

Generous employee discount

Regular team days

Flexible hybrid working

Qualifications

• 3+ years’ experience creating social content, ideally within fashion, lifestyle, or a values-led brand.
• Strong portfolio showing social-first photography, video, and editing.
• Confident shooting on iPhone and camera, and editing in tools like Adobe, Canva, CapCut.

Responsibilities

• Own and execute Not Basics’ social content across Instagram and TikTok.
• Develop and lead monthly content calendars that balance brand storytelling and product education.
• Concept, shoot, and edit high-quality social-first content.

Skills

Social content creation

Photography

Video editing

Storytelling

Social media management

Collaboration

Education

3+ years' experience in social content creation

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Not Basics is a clean fashion brand on a mission to become the go‑to for elevated, everyday wardrobe essentials. We create skin‑friendly, natural‑fibre clothing that looks good, feels good, and is better for both people and the planet.

Over the past five years, we’ve built a loyal and highly engaged community through thoughtful design, quality fabrics, and honest storytelling. With our strongest quarter to date behind us, we’re entering a new phase of growth – scaling the brand, expanding our product range, and refining how Not Basics shows up creatively across every touchpoint.

The Role

This is a hands‑on, creatively led role for someone who lives and breathes social content – from concept to posting.

You’ll have real ownership over how Not Basics shows up online, working closely with our founders and product team to turn products, launches, and everyday moments into compelling, social‑first content that builds brand love and drives growth.

Ideal if you want:

• Creative ownership, not just execution
• To help define the visual language of a fast‑growing brand
• To work closely with founders and influence real decisions
• A balance of strategy, creativity, and hands‑on making

What You’ll Be Doing

• Own and execute Not Basics’ social content across Instagram and TikTok (with Pinterest, LinkedIn & YouTube Shorts as supporting channels)
• Develop and lead monthly content calendars that balance brand storytelling, product education, and commercial moments
• Concept, shoot, and edit high‑quality social‑first content – including product, lifestyle, BTS, and founder‑led storytelling
• Lead content capture for launches, campaigns, and shoots (from planning through to on‑the‑day direction)
• Maintain and evolve our premium but approachable aesthetic across all platforms
• Write thoughtful, engaging captions and on‑screen copy that sound unmistakably Not Basics
• Track content performance and turn insights into clear creative recommendations
• Stay ahead of platform trends while knowing what not to chase
• Collaborate closely with our Brand Director and wider team to align content with launches and growth goals

What Success Looks Like

Within your first 6–12 months, you’ll:

• Have clearly shaped how Not Basics shows up day‑to‑day on social
• Be confidently leading our content rhythm, formats, and visual style
• Help turn launches into moments our community genuinely cares about
• Be a trusted creative voice within the team, not just a content executor

About You

• 3+ years’ experience creating social content, ideally within fashion, lifestyle, or a values‑led brand
• A strong portfolio showing social‑first photography, video, and editing
• Confident shooting on iPhone and camera, and editing in tools like Adobe, Canva, CapCut, or similar
• Deep understanding of Instagram and TikTok – formats, pacing, trends, and algorithms
• A natural storyteller with strong written and visual instincts
• Organised, proactive, and comfortable managing multiple content streams
• Equally happy working independently or collaborating closely with a small team
• Genuinely aligned with our values around natural fibres, sustainability, and thoughtful consumption

Role Details

• Hours: Full‑time (40 hours per week)
• Location: Hybrid – remote with 2–3 days co‑working per week in London
• Salary: £35,000–£40,000 DOE
• Start: Ideally early 2026, but flexible for the right person

Why Join Not Basics

• Be part of a genuinely exciting growth phase
• Have real creative ownership and influence
• Work directly with founders in a small, ambitious team
• Flexible hybrid working
• Generous employee discount
• Regular team days, shoots, and creative collaboration
• Make work you’re proud to put your name to
• Make a positive impact through our commitment to sustainable fashion and natural fibres

How to Apply

Email [e-mail] with:

• Your CV
• A short cover letter explaining why Not Basics excites you
• A portfolio or examples of relevant content
• Any social accounts you’ve managed or created

Equality & Diversity

Not Basics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified individuals regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Reasonable adjustments will be made available should you be invited to interview.

GDPR Statement

When you apply to this position, your personal data will be collected and processed by Not Basics Ltd for recruitment purposes. Your data will be retained only as long as necessary to evaluate your application and will be handled in accordance with applicable data protection laws. You have the right to request access to, rectification, or erasure of your personal data. For any data privacy concerns, please contact [e-mail].