Beer Brand Activation Manager – On-Trade Lead

C&C Group Plc; Belfast; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading drinks company is searching for a Brand Activation Manager to lead BTL activation strategies for their beer brands. This role requires a focus on consumer insights, commercial strategy, and creativity. You will manage relationships with internal and external partners to ensure successful execution of brand activations. The ideal candidate has strong communication skills and the ability to handle a diverse workload. This position is based in Belfast, Northern Ireland.

Qualifications

• Proven ability to translate consumer insights into compelling activation plans.
• Track record in building successful relationships with partners.
• Ability to manage a diverse workload effectively.

Responsibilities

• Lead development of BTL activation strategies for beer brands.
• Manage BTL agencies to create impactful activities.
• Define brand strategies across channels for flawless execution.
• Set clear KPIs and review performance of all campaigns.

Skills

Consumer insight

Commercial strategy

Creative skills

Strong communication skills

Job description

A leading drinks company is searching for a Brand Activation Manager to lead BTL activation strategies for their beer brands. This role requires a focus on consumer insights, commercial strategy, and creativity. You will manage relationships with internal and external partners to ensure successful execution of brand activations. The ideal candidate has strong communication skills and the ability to handle a diverse workload. This position is based in Belfast, Northern Ireland.