B2C Growth & Digital Commercial Director

Secure Trust Bank PLC; Cardiff; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

A well-established UK retail bank is seeking a Commercial Director to lead the strategic direction of its direct-to-consumer proposition. The role focuses on driving innovation, fostering exceptional customer experiences, and leading a talented team across marketing, product, and digital. Ideal candidates will have a proven track record in B2C strategy, P&L management, and strong leadership skills. This position offers a competitive salary, hybrid working model, and opportunities for personal growth.

Benefits

Competitive salary and benefits package

Hybrid working model (50% in office)

Inclusive culture where diverse perspectives are valued

Opportunities for personal and professional growth

Qualifications

• Proven track record in shaping and delivering B2C strategies.
• Experience launching new products and managing P&L accountability.
• Strong leadership skills with the ability to inspire and develop high-performing teams.
• Excellent communication and stakeholder management skills, including Board-level engagement.

Responsibilities

• Define and deliver the B2C strategy, ensuring ambitious growth and retention targets are met.
• Lead new product development and bring innovative solutions to market.
• Own the P&L for new customer acquisition, driving performance across all channels.
• Oversee marketing strategy and campaigns.

Skills

B2C strategy development

Product management

Leadership

Commercial acumen

Stakeholder management

Understanding of UX/CX

Job description

A well-established UK retail bank is seeking a Commercial Director to lead the strategic direction of its direct-to-consumer proposition. The role focuses on driving innovation, fostering exceptional customer experiences, and leading a talented team across marketing, product, and digital. Ideal candidates will have a proven track record in B2C strategy, P&L management, and strong leadership skills. This position offers a competitive salary, hybrid working model, and opportunities for personal growth.